Local SEO Pricing Guide

NAP stands for “Name, Address, and Phone Number. These details play an important role in local SEO. You want to ensure you have a consistent business name, address, and phone number across all online platforms.

Before building new citations, local SEO companies conduct a NAP audit to ensure that the business information listed or published is accurate in all of those spaces.

A Google My Business Profile (GMBP) Audit is a thorough evaluation of your business's Google My Business (GMB) listing. This audit aims to identify areas of improvement to enhance your online visibility and local search performance.

It includes checking for accurate business information, assessing customer reviews, ensuring proper category listings, and verifying that photos and posts are optimised. By conducting a GMBP Audit, businesses can ensure their GMB listing is fully optimised, which can significantly improve local search rankings and attract more customers.

Location Optimisation involves refining and enhancing your business's presence across various online platforms to ensure consistent and accurate information. This process includes updating your address, phone number, and business hours on your website and across all local directories.

Additionally, it involves optimising your GMB profile and other location-based services. Effective Location Optimisation helps improve your business’s visibility in local search results, making it easier for potential customers to find you and enhancing your credibility.

Building Citations refers to the process of creating and maintaining accurate listings of your business’s name, address, and phone number (NAP) on various online directories and platforms. Citations are crucial for local SEO as they help search engines verify the legitimacy and existence of your business.

Consistent and accurate citations across the web can boost your local search rankings and increase your chances of being found by local customers. This process involves submitting your business information to high-quality directories, monitoring these listings, and correcting any inaccuracies.

Local On-Page SEO focuses on optimising individual web pages to improve their visibility in local search results. This includes optimising meta tags, headers, and content with local keywords, ensuring NAP consistency, and embedding a Google Map on your contact page.

It also involves creating localised content that addresses the needs and interests of your target audience in specific geographic areas. By implementing Local On-Page SEO strategies, businesses can enhance their relevance for local searches, thereby attracting more local traffic and potential customers.

Local Keyword Research involves identifying the most relevant and high-performing keywords that potential customers in your area are using to search for products or services similar to yours. This research is essential for optimising your website and content to attract local traffic.

It includes analysing search volumes, competition levels, and user intent behind local search queries. Effective local keyword research helps businesses target the right audience, improve their search engine rankings, and increase their chances of being found by local customers.

GMBP Schema Implementation involves adding structured data markup to your website that helps search engines better understand and display your business information in local search results. Schema markup can include details such as your business name, address, phone number, operating hours, and customer reviews.

Implementing GMBP schema enhances your local SEO by making your business information more accessible and prominent in search results, leading to improved visibility and higher click-through rates. This technical optimisation ensures that search engines can accurately interpret and present your business details to potential customers.