The average reader has an attention span of just eight seconds. If you’re like many sites, you’re losing their attention already. The solution, though, is simple - introduce micro content to connect with your readers and leave a great impression fast.
Micro content is short content in any form or format that offers your readers stand alone information. It must be immediately clear, and it’s more powerful than any other option. The bonus is that because micro content is so short, it can give you a chance to get incredibly creative. Whether you’re offering infographics or memes that your customers will connect with, micro content is an opportunity you don’t have with any other time of content.
Just because it’s short doesn’t mean it’s useless. Instead, micro content is a great chance to connect with potential customers and lead them to your products and services. It’s a fantastic authority builder, and it will help you gain and keep customers in a way you never thought possible. All it takes is a small amount of content that could impact your business in a big way.
Micro content means something your potential customers can consume in a matter of seconds, and that means you have to get to the point, fast. At Reposition, we create micro content that’s ready for your customers to click now, and that could mean conversions you’ve been missing.
Build Social Media Success
Many people look at micro content from a social media marketing perspective, and for good reason. It’s a great way to connect with anyone who is following your social media platforms.
At Reposition, we’ll help you develop highly shareable micro content that’s perfect for all of your platforms.
Impact Sales Numbers
Micro content, just like any other form of content, is developed to create an impact on your sales numbers. At Reposition, our focus, even with micro content, is always going to be enhancing your ROI.
Everything we create is short, sweet, and leaves your customers ready for much more from you. That kind of power translates to one thing – better sales numbers.
Can publishing all of this micro content really help you build your customer base, though? Absolutely. Content marketing of any kind has been shown to increase traffic to sites, and the more content you create and share, the more likely people are to seek you out as the authority in your field. Given the sheer number of people interacting with micro content these days, it makes sense that working with Reposition will help you move from micro content publisher to the authority in your field as quickly as possible.
We spend lots of time understanding your target audience, so creating micro content that reaches out specifically to them is always going to be the result when you work with us.
So much of micro content today is shared on mobile apps and platforms. Our content is designed to be responsive to any device so no matter where your customers see it, they’ll share.
Micro content can be about so much more than tweets and status updates. We’ll give you more options than anyone else will so you quickly become the king of micro content in your industry.
Few things help increase your organic search rankings faster than content, and it’s just as true for micro content. All of our posts will help to increase your rankings, positioning you to be number one.
Micro content isn’t going to help your site if it doesn’t grab potential customers right away. When you work with us, you’re going to get the right level of shareability to ensure viral is always on the table.
You want followers who turn to you for absolutely everything, right? Don’t waste time with companies who can’t help. Reposition can help regain your sales team’s time with content aimed at all the right people.
Content marketing is about establishing your brand. Micro content acknowledges that the web is diverse and changing, and much of doing business today takes place in the world of mobile technology. From social media marketing to mobile web browsing, your customers are more mobile than ever, and you need to ensure you’re appealing to audiences who have less time than ever.
Micro content is about reaching those mobile audiences both on social media platforms and on the web. Reposition can help you get there with better micro content strategies and plans than you ever thought possible.
Your customers are absolutely everywhere. Micro content can help you optimise for all of those places and platforms by incorporating what they need to hear most. Ready to get started? Give us a call today.
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