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Thought Leadership

Reach Your Audience

You’re investing in your business online through SEO, social media marketing, and much more. A key factor in your success could be thought leadership. At RePosition, we’ll help you get there by understanding the messages you most need to communicate to your audience and building a higher profile for your company to help others recognise the level of leadership your brand actually has to offer.

More Than a Sales Pitch

Many believe thought leadership is just another way to get your company in front of a target audience, but the reality is that it’s your job to educate and inform your potential customers on the issues within your vertical. You have the ability to guide them to the right solution and build a a long term relationship, and thought leadership can help you do exactly that.

Capitalise on What You Know

Thought leadership takes what you know and translates that into real help for customers. We’ll begin your work with what you know about the customer’s journey, the questions clients most often have, and the experiences you’ve already been through in your field, all of which will factor into your overall campaign and help customers realise what an asset your brand might be in their lives.

Layered Strategy

Thought leadership can be a complex task, but our layered strategy will help you build an approach not only to help customers find you but also to help the spotlight within your vertical uncover your expertise.

Gain Credibility

One of the benefits of becoming a thought leader in your field is that you have the opportunity to help others visualise your knowledge in the field. It’s an opportunity to add to the conversation and use the latest trends coming from your industry to help educate others. We can help you do exactly that through

  • Guest Posts on High Profile Blogs
  • Carefully Crafted Responses to Journalism Requests
  • Creative Campaigns that Achieve Better Coverage

A thought leader commands authority in the field, and it’s your chance to boost awareness of your brand and strengthen customers’ trust in your brand. We can help.

Attract Clients

Your credibility only matters if it provides some return for your investment in a thought leadership campaign, and most research indicates that it absolutely can. In fact, one study found that 83% of buyers trusted an organisation with a thought leadership campaign in place far more than any other. Our thought leadership campaigns can help attract clients through

  • Careful Research Into Industry Issues
  • Meticulous Post and Article Planning
  • Extensive Evaluation

To become a true thought leader means customers will naturally be attracted to your work, and we can help you get there.

Beyond
SEO

Digital marketing strategies like SEO can only do so much for your company. You absolutely need people to be able to find you online, but you also need them to understand that you offer them the industry’s best solutions, and thought leadership is the best way to make that happen.

At RePosition, we’ll help you get to know your audience better and continually learn more about them so you understand what kind of content they might find most useful. We’ll publish that content in a variety of places so more people know and understand how useful your brand could be in their lives. Thought leadership is an opportunity to stand out, and we’ll be happy to make sure that’s exactly what happens.

Add to the Conversation

What concerns do your customers have now? Wherever they are online, we’ll help you uncover what most needs to be said in your vertical and get your information out there.

Create Authenticity

Every brand has something to offer, but we’ll help position yours as the most authentic by helping you demonstrate your field expertise through a variety of outlets.

Engage More

Reaching more people with your content is the only way to boost brand awareness and help your customers trust you more, and we’ll help uncover the spaces where that’s most important.

Analyse the Competition

Where are potential customers currently turning for answers? What do they most need to know? Questions like these are essential in a thought leadership campaign, and we’ll work to get your audience those answers.

Set Better Goals

What do you really hope to do with this campaign? Before we ever begin producing content, we’ll ensure you have goals that help to better define your efforts and move you forward.

Build Measurable Success

Understanding whether every step you take in the world of marketing is worthwhile is nothing short of a must, so we’ll help you see the real metrics behind your thought leadership so you can determine if you want to move forward.

Educate Customers

The goal behind thought leadership is to offer valuable content that reflects well on your brand. No matter what form that content may take, it’s essential to understand what’s needed and meet the specific needs of your customers.

We’ll help you produce content that will connect with your audience and reflect the goals of your brand. This long-term marketing move means a bit of extra work for everyone involved, but it’s an opportunity to shape the future of your company.

Build
Your Plan Now

Thought leadership is already taking place in your industry. You likely see it on a regular basis from other brands. How can we help you get started on your own thought leadership campaign? Give us a call today to learn more.

Funded startups are a sector we specialise in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups we have worked with. We can help with your pre-launch strategy, pre and post-launch website optimisation and digital PR.

Funded Startups and Brand Building

Enterprise website restructuring and traffic retention strategies are our specialism. Hugo Boss are one of many brands we have consulted over the past 15 years. Company structures change and stakeholders need this reflected within brand strategy. If your internal marketing team needs help ensuring a restructure doesn't lead to catastrophic ranking and traffic loss then get in touch.

Website Restructuring & Ranking/Traffic Retention

High impact link acquisition strategy and delivery you can count on. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.

Outreach, Digital PR & Content Publishing

Cryptocurrency, finance and banking strategies you can reply on. We understand the need for careful content curation and the intricacies of regulated sectors. Strategies for these sectors can be complicated and areas such as paid ads for cryptocurrency and crypto wallets can extremely difficult to navigate. Our in-house team of experts can guarantee to get your ads live, content published and links built. Contact us if you are struggling.

Cryptocurrency, Crypto Wallet, Finance and Banking Solutions

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