Case Study
Furniture Italia

Services: SEO Region: UK Sector: E-Commerce

Organic traffic increased by
55%+
Keyword rankings improved by
28%+
Engagement increased by
106%+
Bounce rate decreased by
14%-

The Objectives

Increasing Furniture Italia’s website organic traffic, improving its visibility on Google, restructuring the website from an SEO stance, creating furniture design-specific content, and enhancing lead generation by optimising the product-relevant lead-generating keywords.

Increasing the organic traffic.
Restructuring the website to make it more user-friendly.
Creating furniture design-specific content.
Improving lead generation using lead-generating keywords.
Improving the website’s online presence and increasing its visibility on search engines.

The Strategy

Targeted high search volume keywords for each product to improve lead generation.
Restructured the website’s product pages to make them more simple to understand and more user-friendly.
Furniture design-relevant content was created regularly.
Specific content on furniture maintenance was written.
A separate blog page was created to add the written content.
Added industry-relevant business listings to increase online presence.
Added regular social media posts with products

The Results

The website’s organic traffic increased by 55% as a result of restructuring, adding social media posts and adding regular content.
The lead-generating keyword rankings improved by 28% and the sales increased from month 2 onward.
A 14% decrease in the bounce rate was seen as a result of content added to the new blog page.