Case Study
Property Buying Company

Results

Targeted keywords increased by
305%
Website traffic increased by
64%+
GSC impressions increased from
3.26M to 4.45M
GSC clicks increased by
131%

The Objectives

The Property Buying Company sought Reposition’s assistance to enhance website visibility, boost conversion rates, optimise rankings for lead-generating keywords, and manage backend functionality. Our efforts aimed to promote the Property Buying Company’s services to property buyers and sellers worldwide, raise awareness of their property-related offerings, and develop relevant content tailored to the real estate sector.

The Client Requirements

The client aimed to achieve top organic rankings for high-volume, lead-generating keywords such as “cash house buyers,” “cash property buyers,” “we buy any house,” “house buyers UK,” and “quick house sale companies.” The number of keywords was stagnant, and traffic was experiencing slow growth with a decline in leads. The primary competitor to surpass was Property Solvers. Initially, when the Property Buying Company approached us, they faced stagnation issues with keywords and traffic. They had 5.4K keywords ranked and 11.2K UK traffic. Below is a snapshot of the May 2022 scenario with accompanying screenshots.

Property Buying Company Keyword And Traffic Status – May’22

GoodMove Keyword And Traffic Status May’

The Strategy

A thorough technical and architectural audit of the website was conducted.
Analysing existing content to identify gaps in information and user needs.
Generated a list of recommendations based on the audit report to enhance website performance and user experience.
Adding FAQ sections to pages that were lacking them to address common queries and improve user engagement.
Recommended adding postcodes and maps to location-specific pages to provide detailed information and improve local SEO.
Suggested featuring location highlights on all main website pages in dedicated sections to improve visibility and local relevance.
Created a dedicated CTA (Call-to-Action) page featuring articles related to the “Cost of Selling a House” theme to drive engagement and conversions.
New page creation “Cost of Selling a House”.
Developing informative how-to content to guide users through specific processes related to property transactions.
Recreating outdated articles to ensure relevance, accuracy, and improved SEO performance
Developing and publishing content focusing on cluster keyword ideas to target specific topics and improve organic search visibility.
Acquiring backlinks from reputable niche websites through guest blog posts to improve domain authority and referral traffic.
Acquiring secured links from relevant online directories to enhance website visibility and authority.
Implementing on-page and off-page optimisations to target quick-win opportunities for improved search rankings.
Targeting high search volume keywords related to the property sector to increase organic traffic and visibility.
Scheduling regular Twitter posts to promote website content, engage with the audience, and drive traffic from social platforms.

The Results

Achieved a remarkable 305% increase in targeted keywords.
Implemented a keyword-focused content strategy resulting in a 64% surge in overall website traffic.
Branded traffic began to emerge notably after month 3.
Witnessed a continuous rise in non-branded traffic from month 3.
The traffic cost increased by over 100% after month 3.
Successfully boosted traffic from the UK by 24.91%.
Notably enhanced impressions on Google Search Console from 3.26M to 4.45M.
Achieved a substantial 131% increase in clicks on Google Search Console, escalating from 33.7K to 77.9K.

Property Buying Company Keyword And Traffic Status – March’24

GoodMove Keyword And Traffic Status March’

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