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Case Study
Yankee Direct

Services: SEO, Content Marketing Region: County Down, Northern Ireland Sector: E-Commerce

    Reposition UK

    Results

    Services : SEO, Content Marketing
    Region : County Down, Northern Ireland
    Sector : E-Commerce
    Bounced rate decreased by : 5%+
    Organic traffic increased by : 69.78%+
    Average length of each visit increased by : 7%+
    Average page views increased by : 9%+
    • Bounced rate decreased by

      5%+
    • Organic traffic increased by

      69.78%+
    • Average length of each visit increased by

      7%+
    • Average page views increased by

      9%+

    The Mission

    Yankee Direct is one of the most dominant resellers of the ever so popular Yankee Candle brand line, selling a wide variety of every type of candle you can imagine.
    Our job here was very clear – improve Yankee Direct’s organic performance, and carry on doing so for the foreseeable future.
    Begin With Discovery

    What We Did

    Our SEO team has achieved continual organic traffic growth for Yankee Direct over several years. Our white hat techniques have ensured Yankee Direct has remained unaffected by the various Google updates.
    We continue to work on an all round service including on-page optimisation, content marketing, and outreach.

     

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