Case Study
Yankee Direct

Services: SEO, Content MarketingRegion: County Down, Northern IrelandSector: Ecommerce

The Mission

Yankee Direct is one of the most dominant resellers of the ever so popular Yankee Candle brand line, selling a wide variety of every type of candle you can imagine.
Our job here was very clear – improve Yankee Direct’s organic performance, and carry on doing so for the foreseeable future.

What We Did

Our SEO team has achieved continual organic traffic growth for Yankee Direct over several years. Our white hat techniques have ensured Yankee Direct has remained unaffected by the various Google updates.
We continue to work on an all round service including on-page optimisation, content marketing, and outreach.



Bounced rate decreased by

5% +

Organic traffic increased by

69.78% +

Average length of each visit increased by

7% +

Average page views increased by

9% +

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