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Category: SEO

Is SEO Really Necessary for Medical Websites?

Across the globe, people are turning to the web to find the right GP, medical products, advice and more. Many healthcare startups are finding this.
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The Medical SEO Tips That Will Get More Patients On the Phone

Many healthcare practices today have a serious problem - they want patients to notice them. For years the medical industry has simply had patients appear.
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YMYL: A Google Acronym Every Financial Industry Professional Needs to Know During Optimization

Google's algorithm is constantly changing for a number of reasons. The primary one is to help users better connect with the content they need. Another.
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A Complete Guide to Landing Page Optimisation

Struggling with your landing page bounce rate? You're not alone. For many businesses, decreasing that one number can be the most frustrating part of the.
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4 Essential SEO Tips for Small Business Websites

According to a study by research firm Clutch, 29% of small businesses don't have a website at all. Of those that do have a website,.
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3 Things You Should Optimize First In Your Magento SEO Efforts

Magento is easily one of the fastest growing e-commerce platforms on the planet today and for good reason. This open-source powerhouse is innovative, completely customizable,.
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What are Rich Snippets – & How Can They Help Boost Performance?

If you're wondering what the bacon butty has to do with rich snippets… well, nothing. Or everything? If you were to search for the term,.
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Speed Matters: Why and How to Boost Your Website Speed

Remember the good old dialup days? You'd type in your URL and wait. And wait. And wait. Today's internet users expert sites to load in.
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3 Easy On-Page SEO Techniques You Need to Incorporate Into Your Strategy Today

Despite what you have heard (for years) to the contrary, SEO is not dead. Far from. Even in the age of social media and content.
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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn't necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by.
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to.
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When.
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but.
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to.
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves.
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now.
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Indexing vs Ranking

Indexing vs Ranking: What's the Difference, and Does It Affect SEO?  The terms indexing and ranking are often used interchangeably when discussing search engine optimisation.
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Why Meta Descriptions are More Important Than You Think

Would you like to double the amount of organic search traffic your website receives each month, all without building a single link? Most marketers associate.
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7 On-Page SEO Improvements You Can Make in 24 Hours

It’s easy to overthink on-page SEO. From aiming for the perfect keyword density percentage (which, by the way, isn’t as important as you think) to.
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How to Fix Broken Links That Hurt Your On-Page SEO

Did you know that broken links on your website could be hurting your rankings? I’m not talking about bad links pointing towards your website, but.
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How Long Does it Take to Get Results From SEO?

One of the most common questions we hear from new clients is “How long will it take for us to see results from SEO?” Like.
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15 Ways to Skyrocket The Traffic of A Payday Loans Website

Having trouble attracting qualified traffic to your payday loan website? You’re not alone – and that’s the bad news, Payday Loans SEO is tough. You.
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Cash Float Case Study – reposition.co.uk

I thought I'd share another one of our recent successful SEO projects with you all today. This one is of Cash Float, a respectable FCA regulated.
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SEO in 2015: Helping Search Engines Help You

Online marketing is different from traditional forms of marketing - it requires constant diligence when it comes to novelty. It is quite common for SEO.
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9 Ecommerce SEO Tips You Should be Using

Ecommerce SEO for websites can be trickier than for non-e-commerce websites. You need to be smarter with regards to how you apply your ecommerce SEO (Search Engine.
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Opening Hours UK Case Study – reposition.co.uk

Today I wanted to share some details on an impressive case study for a client that we've been helping since October 2014 - Opening Hours UK. Just to give.
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Are Press Releases Worth Your Effort?

Press releases are continually touted as the best way to improve your SEO efforts these days, but they can be a bit frustrating and overwhelming.
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How Does Holiday Season SEO Differ For Your Site?

Increased traffic is the name of the game during the holiday season, and if you have a good SEO programme throughout the year, your traffic.
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Tips for Using Longtail Keywords

There is a major communication issue arising between some SEO experts and the general, everyday bloggers who are seeking to better their search standings.  Industry.
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How Does The Hummingbird Update Change Your SEO Strategy?

Hummingbird may be a word that brings to mind small red feeders, bright sun light, and buzzing wings, but for many the term is painting.
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4 Tips for Building Landing Pages that Convert

There are several aspects that come into play on any great landing page.  They must be visually appealing and have clearly defined objectives.  Consider using.
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Images: Your Secret CRO (Conversion Rate Optimisation) Weapon

When it comes to competing in the twenty-first century, Conversion Rate Optimization is key.  Company websites, landing pages, and sponsored ads have got to grab.
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Master the Link Building Basics

Links leading back to your site, especially from respectable domains, will quickly built your SEO standings.  However, it can be difficult to get those links,.
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Top 4 Content Curation Tips

Building up a collection of searchable, enlightening content is one of the most important steps to boosting an online presence.  With these tips, you can.
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What Is Negative SEO – And How Can You Protect Your Site?

Negative SEO is defined as the practice of using immoral techniques to harm a competitor’s search engine standings.  Fortunately, search engines have done a great.
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Top 5 CRO Tips

You’ve built the website, you’ve optimized the landing pages, you have followed every SEO tip and trick ever recommended, but still you are not seeing.
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5 Steps to Improve Site Speed Today

Your website is a very important element of your company in this day and age, but when it doesn’t load fast enough, people can be.
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Are You Doing Enough To Improve Your Author Rank?

Author rank has been a long time coming. Speculation swirled around this ranking technology for months before it was ever released, but no matter what.
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How to Get a Creative Commons License – and Why

Al Jazeera has always displayed a willingness to broadcasting opposing views and, really, show the “real” story behind Middle Eastern events. In 2009, Al Jazeera.
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Building Landing Pages that Work

Whether your website visitors arrive at your site via organic search results or ads, the landing page is the fulfillment of the promise you have.
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Mobile Search Heats Up

In case you didn’t get the memo, mobile search is big. We all know this; you can’t go anywhere without people searching for information via.
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Enabling Keep Alive to Increase Speed

Speed is a big factor in your website’s rank. It is one of the most important factors that search engines like Google consider when deciding.
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The Keys to Keyword Selection

Google reportedly uses over 200 factors when determining a website’s ranking. In the past, the be-all end-all of factors; it was the factor. Today, the.
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Responsive Website Design: Terms to Know

You can’t help but have heard of “responsive website design.” These sites offer users a consistent and pleasing experience, no matter what type of device.
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International SEO Tips

While we are hearing much more about local search and optimization, the pendulum swings in the other direction as well. We are an increasingly local.
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Buyer Personas: Who Are Your Customers?

A major part of any marketing or advertising campaign is to give your audience a sense of who you are and what you do. What.
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Tips on Optimising for Local Search

Why do you need to worry about local search? You may not need to: if you run an internet-only business, and you never set eyes.
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How to Establish Your Authority – and Why You Have To

Content is the cornerstone of any online branding effort; you are your content. This is how people – potential customers – will come to know.
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Hootsuite and SEO: Friends or Foes?

Hootsuite is an incredibly dynamic social media dashboard that allows you to track, monitor, and manage various social media profiles, including the usual suspects –.
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Content Creation Tools

Content is the foundation of any SEO or search marketing campaign. Content is the food that feeds the hungry search beast, and high-quality, relevant content.
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