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Digital Marketing Strategy

Make More of Your Digital Marketing Dollars

Creating the perfect digital marketing strategy certainly isn’t an easy task, but it’s absolutely necessary if you’re going to choose the right digital channels to help your business grow online. One study found that nearly half of all brands don’t have a defined digital strategy in place, but without it, growth, innovation, and even measuring your results is nearly impossible. At Reposition, we can help you craft a digital marketing strategy that not only helps to define where you want to be but also one that has powerful results.

Define Your Scope and Scale

Before we even get started, we’ll help you nail down your goals and set measurable objectives that will redefine the way you approach digital marketing. By taking a closer look at your company and your previous efforts, we can help you learn more about key performance indicators and how to make digital marketing work for your company.

Get the Results You Need

After we make our digital marketing recommendations, you’ll have a stronger sense of how to move forward to success. It’s an approach that offers you fresh eyes on your current strategy and innovative recommendations that help you improve your brand’s image online. We provide a clear action plan that can be implemented by our team or yours, ensuring you get the strategic guidance you need.

Understanding Your Business

You started your company because you have something unique to offer your vertical. At Reposition, we know that no two companies are alike, and that’s as true for digital marketing as it is for anything else, so we spend quite a bit of time getting to know your business. It helps us learn more not just about the market in which you compete, but also about where you are now and where you’d like to be in the near future.

Shaping Your Digital Marketing Strategy

Spending time learning more about your business isn’t just about getting to know our customers. Instead, it helps us understand key factors that help to shape your strategy recommendations. Expect us to ask more about

  • Your Company’s Value Proposition
  • Your Competition
  • Your Appetite for Risk
  • Your Current Digital Marketing Efforts

Knowing more about the standards you set for your company, how you match up against your competitors, and just how gutsy you want to be in the market today can help us build options that push your business forward.

An Informed Decision

After we spend several hours understanding the critical components of your company, we’ll help you prioritise the path forward, delivering an organised presentation of exactly what we think should come next. All of our digital marketing strategy recommendations include:

  • Clear Action Items
  • Long Term Strategy Options
  • Room to Expand Digitally

Whether you choose to put our digital marketing suggestions in place or you’d prefer to have our team of experts handle it for you, we’ll be happy to offer you plenty of support.

Strategic
Recommendations

Wondering what kinds of digital marketing strategy recommendations we make? We rely on our team’s decades of combined experience to develop a plan that actually works for both your budget and your internal resources. Every one of our plans includes clear key performance indicators and ways to analyse them so you know what’s working and what isn’t.

Our digital marketing recommendations vary from business to business, but often we include optimisation, PPC marketing, content strategy, and social media work within our plans. After all, this is exactly what customers look for on a daily basis, and if you’re looking for the right way forward, strategies like these have to be part of the bigger picture.

After we’ve taken the time to get to know your business, you can count on one thing – we’ll make digital marketing recommendations that compare where you are right now against where you need to be to move forward in the future. Let us help you define what transformation looks like for your company and help you understand where and how to make the right investment into a digital marketing approach that will be both effective and essential.

Digital Audit

Understanding what’s working for your company currently is key to building real success in the world of digital marketing, and we’ll be happy to take a closer look at your previous and current digital marketing strategy to help you build something better.

Market Analysis

Every vertical has a very different approach to digital marketing, and understanding where the opportunities might be within yours is nothing short of essential. We’ll review your competitors and your entire space to offer you actionable insights.

Audience Development

Every vertical has a very different approach to digital marketing, and understanding where the opportunities might be within yours is nothing short of essential. We’ll review your competitors and your entire space to offer you actionable insights.

Optimisation

If they can’t find you, you’re not likely to gain as much traction as you should. We can help you optimise your site from both an on and off page standpoint, ensuring that every time a potential customer types starts looking, they find you.

A Local Touch

Nearly half of all local searches result in a purchase, and Reposition can help you make sure customers find you and all of your nearby locations. Let us optimise your site for local searches so you’ll see more customers through the door.

Social Media

Billions of people spend hours a day on various social media platforms, and you have the opportunity to reach them where they are. We’ll help you build and maintain a presence so you can convert a glance to a sale.

Insightful Reporting

Many believe digital marketing is about drawing up a massive report with thousands of boxes to check. The reality, though, is that when you work with Reposition, you’re not going to get required reading back as the way forward. Instead, we develop an easy-to-use strategy that implements a digital marketing plan quickly so you can gain traction in your market fast. Our plans always take your desired scope and scale into account so you can have a manageable number of activities that cover all of your goals. If you’re ready for the best approach to developing digital strategy, we can help.

Achieve
Better

If you don’t already have a digital strategy in place but you’re marketing digitally, you’re likely wasting time and money. Let Reposition help you develop digital marketing that takes an advantage of opportunities already present for your company. Contact us today to learn more about how we can help with your digital marketing.

Funded startups are a sector we specialise in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups we have worked with. We can help with your pre-launch strategy, pre and post-launch website optimisation and digital PR.

Funded Startups and Brand Building

Enterprise website restructuring and traffic retention strategies are our specialism. Hugo Boss are one of many brands we have consulted over the past 15 years. Company structures change and stakeholders need this reflected within brand strategy. If your internal marketing team needs help ensuring a restructure doesn't lead to catastrophic ranking and traffic loss then get in touch.

Website Restructuring & Ranking/Traffic Retention

High impact link acquisition strategy and delivery you can count on. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.

Outreach, Digital PR & Content Publishing

Cryptocurrency, finance and banking strategies you can reply on. We understand the need for careful content curation and the intricacies of regulated sectors. Strategies for these sectors can be complicated and areas such as paid ads for cryptocurrency and crypto wallets can extremely difficult to navigate. Our in-house team of experts can guarantee to get your ads live, content published and links built. Contact us if you are struggling.

Cryptocurrency, Crypto Wallet, Finance and Banking Solutions

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