A Google penalty is not a simple slap on the wrist. It can have devastating effects on your brand. Lost search engine visibility. Lost traffic. Lost conversions. Lost revenue. Lost opportunity. Recovering can be a long, painful journey - and some brands do not regain their former standing and suffer long-term consequences to their financial position and their reputation. Preventing penalties is always preferable but what do you do if you’re on the wrong side of Google? Reposition can put you back on track.
We get to work analysing the issues that resulted in a loss of performance. Once identified, our team attacks the problem and brings your website into Google compliance.
Regaining lost visibility and traffic is essential; depending on the nature of the penalty, we solve the problem at its roots rather than just treating the symptoms. Get back where you belong.
Expertise, Authority, Trust
Google continually updates and improves its algorithms in order to deliver the most targeted, relevant, and high quality results to its users. In some cases, a “penalty” may not be a penalty at all but rather a case of the algorithm shifting. Panda and Penguin are two of the most fundamental updates in recent memory, and many sites found themselves disappearing from the search engine results. If your site is a side effect of an algorithm update, we can help by:
In other cases, your site may have been issued a manual penalty. This is a human-issued review that indicates your site does not meet Google quality standards. In this case, Reposition will:
Google makes tweaks and changes to its search algorithm some 500-600 times each year. Most of these are small and have negligible impact on websites. And then there are the major updates, like Panda, Penguin, and Hummingbird. These can send ripple effects throughout the SEO and online world. You may see a change in ranking, and the resulting loss in traffic and visibility, from an algorithm change. This does not mean that you did anything wrong. It means, though, that you need to take some proactive steps to get “right” with Google.
A manual penalty is different. Google also conducts human “inspections” that review and rate websites. They may issue a penalty if your site has engaged in practices that do not meet their quality standards, such as cloaking, keyword stuffing, spam, low value content, and unnatural links. This does not necessarily indicate that you did anything wrong – it does signal that it is time for a new SEO partner and/or web development team. Reposition has extensive experience in recovery from manual penalties and is ready to deploy effective tactics to regain your standing. >
Keep your site up to date and compliant with Google algorithm updates.
Resolve quality issues and regain your site’s rightful ranking.
We keep an eye on the industry - and we anticipate changes that can impact you.
If we know the “when,” we can take targeted action to resolve ranking issues.
Quality is priority #1. Reposition will analyse and inspect every inch of your site to ensure it meets - and exceeds - requirements.
What’s next? We’ll help you resolve penalty issues and create a strategy that will lead you into a stable future.
Reposition doesn’t want you to get back to where you were. We want you to go further. We can help you recover from a search engine update or manual penalty – and then we will take the next steps to increase visibility, traffic, and profitability.
Struggling with a manual penalty or coping in the aftermath of a major update can erode all of the gains you have worked so hard to make. Do not struggle another second. Contact Reposition to learn more about recovery – and then some.
Funded startups are a sector we specialise in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups we have worked with. We can help with your pre-launch strategy, pre and post-launch website optimisation and digital PR.
Funded Startups and Brand Building
Enterprise website restructuring and traffic retention strategies are our specialism. Hugo Boss are one of many brands we have consulted over the past 15 years. Company structures change and stakeholders need this reflected within brand strategy. If your internal marketing team needs help ensuring a restructure doesn't lead to catastrophic ranking and traffic loss then get in touch.
Website Restructuring & Ranking/Traffic Retention
High impact link acquisition strategy and delivery you can count on. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.
Outreach, Digital PR & Content Publishing
Cryptocurrency, finance and banking strategies you can reply on. We understand the need for careful content curation and the intricacies of regulated sectors. Strategies for these sectors can be complicated and areas such as paid ads for cryptocurrency and crypto wallets can extremely difficult to navigate. Our in-house team of experts can guarantee to get your ads live, content published and links built. Contact us if you are struggling.
Cryptocurrency, Crypto Wallet, Finance and Banking Solutions