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Google Shopping

A New Way to Succeed

Google Shopping offers consumers a “New Way to Save.” For brands, though, it is an opportunity to leverage a new way to reach, engage, and convert their target audience into satisfied customers. This platform features thousands of stores and millions of products, along with customised and highlighted recommendations from the world’s largest search engine. So… how do you stand out from the Shopping crowd?

Google Shopping Optimisation

Shopping… accelerated. Google Shopping offers consumers a way to search for their favourite products on a familiar and trusted platform. For brands, the opportunity lies in capturing their attention and interest. Reposition increases product visibility and boosts click through rates for optimal results.

Shopping ROI and ROAS

When it comes to Shopping, you need a solid Return on Investment (ROI) and Return on Ad Spending (ROAS). Leveraging techniques like fresh and updated product feeds and regular Google Shopping exports, we maximise both of these key metrics.

Shopping for Results

Do you know anyone who doesn’t shop online? An estimated 1.8 billion consumers purchase goods online, and many of us do so with great regularity. Google Shopping offers a convenient one-stop-shop for people. Unlike massive eCommerce sites like Amazon, when consumers click on a link, they are directed to the retailers’ websites, where they can complete the purchase. Shopping is an ad platform rather than a typical shopping platform, and if you don’t have a presence, you are missing out.

Let’s Go Shopping

Google Shopping is an effective way to highlight products, increase visibility, improve traffic to your site, and generate revenue. Why is this such a powerful platform?

  • It is visual. Busy consumers respond to a visual shopping experience in favour of text-heavy searches and descriptions. It’s quick, easy, and intuitive.
  • Its visibility. Improving your search engine rankings is critical. With Google Shopping, your brand can appear as a website result, a PPC result, and a Shopping result. Ready to be a triple threat?
  • Its conversions. Shopping has a 30% higher conversion rate than text ads.
  • Its revenue. Consumers are directed to your website directly. They are interested. They are ready to buy.

This is shopping for the 21st century consumer. We help you harness that potential to reach your goals.

Re-imagine Shopping with Reposition

Google Shopping optimisation puts the power into your hands. Our team is here to help you:

  • Manage, organise, and optimise your Shopping ads
  • Implement proven strategies, such as profit-focused bidding, contextual feed optimisation, and query sculpting
  • Optimise product descriptions and images
  • Measure progress using accurate bench-marking tools and key metrics

Consumers are more savvy and educated than ever. And they have more choices at their fingertips than ever. Stand out. Stand above. Reach your target audience with a compelling Shopping experience.

Comparison
Shopping

When you need help launching a strong, impactful Google Shopping campaign, you need to do your own comparison shopping. Does your partner have experience with the Shopping platform? Do they understand optimisation best practices and know how to put them into action? Do they listen to you, put in the time to learn about your brand, and take on your goals with as much vigor and passion as you do?

When they do, that’s your team. That’s Reposition.

Start at the Merchant Center

Have you set up a Google Merchant Center account? No? We’ve got you. Yes? We’ve still got you - and we’ll ensure all the i’s are dotted and t’s are crossed to ensure you have a solid foundation on which to build.

Optimise Product Imagery

Images are essential in your quest to succeed with Google Shopping. This visual format pulls images directly from your website so that’s where we start in order to deliver an optimal experience for shoppers, integrating Google’s image guidelines for the best effect.

Develop Product Data Feed

Let’s tell Google about all your exceptional products. Your Product Data Feed enables the search engine to find and display your products when people enter relevant queries. Updated optimised descriptions are a must. Luckily, that’s just one of our specialities.

Integrate Google AdWords

Show off every one of your products when you add Google AdWords to your Shopping interface. It's a great way to truly demonstrate what you have in stock, and we'll be happy to help you make it happen.

Create Google Shopping Campaigns

You want your products in front of as many searchers as possible. We do too. This is why it is important to link your Google Shopping campaign with AdWords. Two powerful solutions with one goal: to empower your brand to generate sales.

Strategic Bidding

Shopping always requires a budget! It’s no different for brands. With strategic bidding, we can help contain advertising costs and help you realise a stronger ROI and ROAS.

Shopping Optimised

Consumers who use Google Shopping come with a much stronger intent to purchase. Product listings provide an image and cost and, so, when they click through, they have all the information they need. They’re ready. They just need to find you. This is where Reposition comes in.

Our team develops customised strategies for Google Shopping optimisation, handles implementation, and tracks your progress to make sure you’re on track to hit your targets. We are there every step of the way to ensure you realise the visibility, click through rates, and conversions you need to thrive in your market.

Start
Shopping

Google Shopping providers consumers with a new way to search products and save. It also provides brands with a powerful way to reach out and connect with those who are ready to buy. To begin building a strong presence and capitalising on the opportunities of Shopping, contact Reposition today. We’re ready to shop.

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Google Shopping - Frequently Asked Questions

What is Google Shopping?

Google shopping is an experience created by Google with a goal that users can get details about product like features, price and can research before any purchase.

How does Google Shopping work?

Google allows user to see the details about the products on the merchant site which are regularly updated by the merchant with valid and latest details and features.

What is Google Shopping optimisation?

By optimising your ads our team will help you in managing and organising your shopping ads and create strategies for your product’s ad to increase profitable revenue.

Can users buy directly for Google Shopping?

Google Shopping allows users to buy products across merchant and user can also compare prices and features, items with a cart icon nearby them can be purchased directly from google shopping.