Google Shopping offers consumers a “New Way to Save.” For brands, though, it is an opportunity to leverage a new way to reach, engage, and convert their target audience into satisfied customers. This platform features thousands of stores and millions of products, along with customised and highlighted recommendations from the world’s largest search engine. So… how do you stand out from the Shopping crowd?
Shopping… accelerated. Google Shopping offers consumers a way to search for their favourite products on a familiar and trusted platform. For brands, the opportunity lies in capturing their attention and interest. Reposition increases product visibility and boosts click through rates for optimal results.
When it comes to Shopping, you need a solid Return on Investment (ROI) and Return on Ad Spending (ROAS). Leveraging techniques like fresh and updated product feeds and regular Google Shopping exports, we maximise both of these key metrics.
Do you know anyone who doesn’t shop online? An estimated 1.8 billion consumers purchase goods online, and many of us do so with great regularity. Google Shopping offers a convenient one-stop-shop for people. Unlike massive eCommerce sites like Amazon, when consumers click on a link, they are directed to the retailers’ websites, where they can complete the purchase. Shopping is an ad platform rather than a typical shopping platform, and if you don’t have a presence, you are missing out.
Let’s Go Shopping
Google Shopping is an effective way to highlight products, increase visibility, improve traffic to your site, and generate revenue. Why is this such a powerful platform?
This is shopping for the 21st century consumer. We help you harness that potential to reach your goals.
Re-imagine Shopping with Reposition
Google Shopping optimisation puts the power into your hands. Our team is here to help you:
Consumers are more savvy and educated than ever. And they have more choices at their fingertips than ever. Stand out. Stand above. Reach your target audience with a compelling Shopping experience.
When you need help launching a strong, impactful Google Shopping campaign, you need to do your own comparison shopping. Does your partner have experience with the Shopping platform? Do they understand optimisation best practices and know how to put them into action? Do they listen to you, put in the time to learn about your brand, and take on your goals with as much vigor and passion as you do?
When they do, that’s your team. That’s Reposition.
Have you set up a Google Merchant Center account? No? We’ve got you. Yes? We’ve still got you - and we’ll ensure all the i’s are dotted and t’s are crossed to ensure you have a solid foundation on which to build.
Images are essential in your quest to succeed with Google Shopping. This visual format pulls images directly from your website so that’s where we start in order to deliver an optimal experience for shoppers, integrating Google’s image guidelines for the best effect.
Let’s tell Google about all your exceptional products. Your Product Data Feed enables the search engine to find and display your products when people enter relevant queries. Updated optimised descriptions are a must. Luckily, that’s just one of our specialities.
Show off every one of your products when you add Google AdWords to your Shopping interface. It's a great way to truly demonstrate what you have in stock, and we'll be happy to help you make it happen.
You want your products in front of as many searchers as possible. We do too. This is why it is important to link your Google Shopping campaign with AdWords. Two powerful solutions with one goal: to empower your brand to generate sales.
Shopping always requires a budget! It’s no different for brands. With strategic bidding, we can help contain advertising costs and help you realise a stronger ROI and ROAS.
Consumers who use Google Shopping come with a much stronger intent to purchase. Product listings provide an image and cost and, so, when they click through, they have all the information they need. They’re ready. They just need to find you. This is where Reposition comes in.
Our team develops customised strategies for Google Shopping optimisation, handles implementation, and tracks your progress to make sure you’re on track to hit your targets. We are there every step of the way to ensure you realise the visibility, click through rates, and conversions you need to thrive in your market.
Google Shopping providers consumers with a new way to search products and save. It also provides brands with a powerful way to reach out and connect with those who are ready to buy. To begin building a strong presence and capitalising on the opportunities of Shopping, contact Reposition today. We’re ready to shop.
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