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How To Calculate Keyword Density

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    By Hitesh
    June 6, 2023
    ~ 3 minutes to read
    Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specialises in digital growth strategies.

    What Is Keyword Density?

    When optimising your website for search engines, keyword density is an important factor in determining how relevant it is to particular search queries. Essentially, keyword density refers to the percentage of times a particular keyword appears on a webpage about the total number of words present.

    Your content’s main focus can be better understood by search engines, allowing them to rank it higher in search engine results pages (SERPs). We will discuss the significance of keyword density in search engine optimisation (SEO) and provide you with an effective method for calculating it in this article.

    So, for what reason is keyword density so significant in the realm of website optimisation? Search engines use keyword density as a key indicator to determine whether or not your website is relevant to particular search queries. Search engine algorithms can determine whether your page contains useful information on a particular subject by examining the keyword density.

    Simply put, it assists search engines in comprehending the subject matter of your content. Your website’s visibility and organic search rankings can therefore be significantly enhanced by analysing and optimising your keyword density appropriately.

    In any case, it’s essential to take note that keyword density ought to never be controlled exclusively to rank higher in list items. Your website may be penalised for what is commonly referred to as “keyword stuffing” because search engines are smart enough to recognise such practices.

    This refers to using too many keywords in an unnatural way, which not only hurts your rankings but also affects the user experience as a whole. As a result, the most important thing is to strike a balance and make sure your keyword density is natural, and relevant, and improves the quality of your content as a whole.

    What Is Keyword Density

    Now, let’s get into how to calculate the keyword density.

    Step 1: Select a Relevant Keyword To begin

    Choose a keyword that accurately reflects your webpage’s content. The search terms for which you want your website to rank should coincide with this keyword. Consider what your target audience might look for by putting yourself in their shoes.

    Step 2: Gather the Content

    Copy and paste the content of the webpage you want to analyse into a word processor or text editor. This step permits you to work with the text all the more effectively with no interruptions.

    Step 3: Tidy Up the Text

    Eliminate any arranging or HTML labels from the replicated text, guaranteeing that you centre exclusively around the composed substance. This step guarantees that the word count you receive is accurate and devoid of any erroneous characters or code.

    Step 4: Determine the Total Word Count

    Determine the total number of words in the text that has been cleaned up. Many word-handling tools offer underlying word count highlights, which can improve this assignment and give you an exact count.

    Step 5: Count the Keyword Occurrences

    Now is the time to count the number of times your target keyword appears in the content. Keep in mind to take into account both exact matches and variants of the keyword. However, exercise caution and omit any instances that are not relevant to the content’s focus or quality.

    Step 6: Calculate the Keyword Density

    Determine the keyword density by dividing the total number of keyword occurrences by the total word count of the webpage and multiplying the result by 100. You can see how frequently your keyword appears about the content as a whole with this straightforward formula.

    Keyword Density = (Number of keyword occurrences ÷ Total word count) × 100

    Step 7: Optimise the Keyword Density

    Perform a comparison of the obtained percentage of keyword density to industry norms and best practices. Keep in mind that the requirements can vary depending on the search engine and the industry you operate in. Generally, you should aim for a keyword density of one to three per cent, though this can vary depending on the length and structure of your content.

    Step 8: Adjust the Content if Needed

    Adapt the content as needed based on the analysis of the keyword density, if you discover that your keyword density is insufficient, you might want to consider naturally incorporating more instances of the keyword throughout your content. On the other hand, if the keyword density is too high, you should think about changing the language and rephrasing it to make it easier to read and avoid the appearance of keyword stuffing.

    Step 9: Monitor and Iterate

    After optimising the keyword density, it’s critical to keep an eye on your webpage’s performance in search results regularly and make any necessary adjustments.

    Keep in mind that search engine optimisation (SEO) is an ongoing process, and your keyword density should be checked again regularly to ensure that it stays relevant and that your rankings keep getting better.


    It’s memorable vital that while keyword density is a huge component in website optimisation, it shouldn’t eclipse the formation of top-notch content that offers some benefit to your crowd. Your content should naturally incorporate keyword optimisation to ensure that it enhances rather than detracts from the user experience.

    You can improve your visibility and organic search rankings by optimising your web pages to be more relevant to specific search queries by comprehending and accurately calculating keyword density.

    Thus, carve out an opportunity to examine your keyword density, figure out some kind of harmony, and keep on refining your website optimisation procedure for lasting achievement.

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