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How To Compare SEO Agencies In 5 Steps

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    By Hitesh
    March 2, 2023
    ~ 2 minutes to read
    Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specialises in digital growth strategies.

    SEO Agencies

    Choosing the right SEO agency to manage your business’s online presence can be daunting. With so many options, it’s important to understand what makes an agency worthy of your consideration and how you can compare one agency against another.

    This guide will show you key criteria for vetting potential SEO agencies, from service offerings to cost transparency so that you can make an informed decision.

    Step 1: Evaluate How Transparent the Cost is for Working with an SEO Agency 

    Transparency is a key factor to consider when comparing SEO agencies. An experienced and reputable agency will offer upfront pricing for their services, rather than charging on an hourly basis or only providing a vague, general estimate.

    Transparency in billing helps ensure that you are getting good value for your money, as you will know exactly what services you are paying for and what the cost of those services should be.

    Additionally, inquire about any additional fees they may charge outside of their advertised services – such as setup fees or hosting fees – so that you don’t find yourself surprised with extra costs down the line.

    Step 2: Find a Reputable SEO Agency

    Before you start looking into which SEO agency to hire, it’s important to ensure they are reputable and have the knowledge, skill, and experience needed to help your business.

    Do some research on their previous clients and read reviews from past clients to make sure that they can provide you with the desired results.

    It’s also important to make sure that the agency stays up-to-date with the latest developments in SEO so that you can get the most out of your investment.

    Letters on the Wooden Blocks Of SEO Agencies

    Step 3: Understand Your Needs and Goals

    Before beginning any search for an SEO agency, it’s important to first understand the needs and goals of your business. What digital marketing activities do you want to focus on? Are there certain keywords and phrases that you want to target in order to increase visibility or rankings? Having a clear idea of what you want from an agency will help you narrow down the list and make sure that any potential partners are a good fit.

    Step 4: Comparing SEO pricing 

    While comparing SEO agencies, it is crucial to take into consideration SEO pricing. Depending on the size and complexity of a website, as well as the level of competition in the industry, the cost of SEO services can vary widely.

    There are several pricing models that SEO agencies commonly employ, including hourly rates, project-based pricing, and a monthly retainer model.

    It is imperative to note that the cost of SEO will ultimately depend on the business’s specific needs and goals. This will be in addition to the services provided by the SEO agency. Ensure that the prices are justified in comparison to the services provided by your chosen SEO agency.

    Step 5: Measure your ROIs (Different SEO Agencies Have Different ROIs)

    The Return on investment (ROI)can be a good indicator of whether an SEO agency is a good fit for your business. Ask for the results which showcase the services which you have paid for. Set your KPIs with your SEO Agency at the time of signing a contract. Check for 2 aspects:

    • Summative assessment, Shows measurable KPIs.
    • Formative assessment, Shows the next action steps.

    Need An SEO agency? Let Reposition Help You!

    You can rely on Reposition’s trusted and experienced professionals If you are having trouble finding the right SEO agency, get in touch. We provide a transparent cost structure, work with you to identify your needs and goals and provide measurable results. 

    76% Of The SEO Campaigns Fail.
    You Deserve Better SEO Services!