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How To Do A Reverse Image Search On Google And Use It For SEO

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    By Hitesh
    April 3, 2023
    ~ 4 minutes to read
    Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specialises in digital growth strategies.

    What Is Reverse Image Search Google?

    When you use images to search for information on the search engines in place of keywords, it is referred to as reverse image search. It is likely that you have encountered many images that you would like to know more about, but were unable to do so. This is the purpose of reverse image search.

    So, how does this reverse image search work? When you upload an image that you wish to look for on a search engine, it displays multiple results. Similar to what a search engine does when a keyword is searched for.

    More images similar to the one searched get displayed along with the original image source details. 

    Reverse image search can be performed using any of the search engines. You can also perform reverse image searches on mobile devices and desktops too.

    Reverse image search even helps you with new images that you have clicked. It is not limited to images present on the internet. It will provide information about a newly clicked image too.

    There are different ways to conduct reverse image searches on Google. But let us not make it confusing. Below is the simplest way to do this.

    Let us understand how to do a reverse image search on Google.

    Reverse Image Search on Google

    Step 1: Go to the Google Browser or Google Images Home Page

    You need to click on the camera icon when you open the Google browser. Reverse image searches can also be performed by opening the Google images home page. Right next to the search bar, you’ll find a camera icon. Clicking on the camera icon will lead you to the same interface regardless of where you open it.

    Image Search On Google

    Step 2: Click on the Camera Icon to find Below Interface and Upload the Image

    When you click on the camera icon (Google Lens), you will see three options. The image can either be dragged and dropped, uploaded from the device, or pasted from the internet. Choose one of these options to upload an image.


    Search Image With Google Lens

    Step 3: Click on the Image Source or Visual Matches

    The following interface appears once the image has been uploaded. If you click on ‘Find Image Source’, you will be able to find out where the image originated on the internet.

    The ‘Visual Matches’ link can also be clicked to see similar image options. You will be directed to the webpage that contains the specific image by clicking the links.

    Find Image Source


    Step 4: Move the Selector to Search for Specific Image Part

    You can see the highlighted portion in the below image. When an image contains some text as well as a picture portion, Google Lens defaults to searching for a picture portion. A cornered selector can also be moved to a specific part of an image if you wish to search for that particular area.

    Search for Specific Image Part

    Step 5: Click on ‘Translate’ to Retrieve, Listen and Translate the Text in any Language

    If the image you are searching for has some text in it, you can use the translate option to retrieve only the text from the image.

    You can click on the ‘Listen’ option to hear the audio version of the text and click on ‘Open In Translate’ to translate the image text to a language that you understand.

    In the Google Translate interface, you have the option to copy the translation to use it for your reference and even share it ahead. 

    Google Translate Interface

    Listen and Translate the Text in any Language

    Step 6: Click on the ‘Text’ option to Search Results Related to the Text in the Image

    The text option will help you search related results for the text present in the image. You don’t need to use a separate tool for retrieving text from an image. Google lens will give you all the results related to an image.

    Search Results Related to the Text in the Image

    Step 7: Click on the ‘Upload’ Option to Start the Reverse Image Search Again

    You can start all over again by clicking on ‘Upload’, towards the right-hand corner of the google lens window and start a new image search query with the above-mentioned steps.

    Upload Option to Start the Reverse Image Search Again

    How Can You Use Reverse Image Search To Benefit SEO?

    If you violate image copyright, you are essentially creating duplicate content on your website. Such images have a negative impact on your website’s rankings as well. Don’t assume that Google isn’t watching. There is a possibility that your website will be affected by this at any time.

    You may have unknowingly used copyrighted images on your website. To save your website from these copyright violations, you can use reverse image search and give proper credit to those image sources.

    You can also determine which images have violated copyright, and just change those to avoid violations if you don’t want to add third-party websites to the list.

    Another way to use reverse image search for SEO benefits is that many times you may not be aware that your website images are being used without giving your website the credit.

    Using reverse image search, you can figure out where your website images are used and even contact these sites to link the images to your website as the source with proper attribution. At the end of the day, you get free backlinks.

    If you believe that you have been infringing on the copyright of a large number of images on your website, you can either make the necessary changes yourself or hire an SEO service provider to help you deal with this time-consuming and stressful task.

    Get in touch with Reposition today for assistance!

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