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How To Do An SEO Audit

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    By Dev
    June 2, 2023
    ~ 4 minutes to read

    How To Do An SEO Audit – Introduction

    An SEO audit involves evaluating a website’s existing content, code, and structure to identify necessary improvements for better visibility in search engine algorithms. It also entails assessing page speed to optimise search engine performance.

    What is an SEO Audit?

    In addition, the audit may encompass conducting keyword research and examining the competitive landscape to identify optimal approaches for enhancing the website’s prominence.

    What are the types of SEO audits?

    SEO audits encompass two main types: technical audits and content audits. A technical audit involves a comprehensive examination of various aspects of a website, such as its structure, coding, and hosting. This evaluation aims to determine the level of optimisation for search engines. On the other hand, content audits focus on assessing the quality, effectiveness, and organisation of website content, including keyword usage. The primary goal of content audits is to optimise the website to improve its visibility and relevance to search engines.

    What are SEO Tools?

    SEO Web-based Tool

    With these tools, website owners and marketers can better understand their website’s performance and make improvements to help them rank higher in search engine results. You can check the website performance with some SEO tools like SEMRUSH, AFREF etc.

    Google Search Console

    Google Search Console enables webmasters to troubleshoot any issues with the website and take corrective measures to improve its performance.

    Google Analytics

    By using Google Analytics, users can gain valuable insights into their website’s performance and craft effective marketing strategies for maximised engagement and revenue.

    PageSpeed Tool

    By optimising your website using the PageSpeed Tool, you can ensure that your visitors have the best possible experience on your site.

    Furthermore, the article gives advice on how to best use the available resources to enhance the page’s performance, such as optimising the code structure, compressing images, and reducing the number of HTTP requests. Ultimately, these changes can significantly reduce page load times, providing a better user experience.

    Check-list for SEO Audit

    SEO audit intends to identify any technical problems with a website that may affect its ability to rank high in search engine results. Additionally, the website’s content is analysed to ensure that it is optimised for search engine ranking and to provide users with a good experience.

    How To Do An SEO Audit

    Step 1: Establish a link-building strategy

    Increasing a website’s visibility on search engines is one of the reasons link building is so critical for SEO. Moreover, it contributes to the improvement of the website’s overall ranking in search engine results. Creating links to your website is intended to help search engines determine whether your website is relevant and authoritative. Your website receives more traffic.

    Step 2: Improve the information architecture by identifying potential improvements

    Usability tests can provide valuable insights to inform changes that can be made to create an optimal user experience.

    Step 3: Ensure that thin content has been identified (and corrected)

    A thin piece of content is one that has been copied from another source, is brief, or does not provide meaningful information to the reader. The information should be corrected or removed in order to ensure its accuracy and value.

    Step 4: The identification and elimination of duplicate content should be undertaken

    Duplicate content can create confusion for search engines and lead to a decrease in rankings. Additionally, it can decrease user engagement and increase bounce rate, as users may become frustrated looking for the information they need.

    Step 5: Utilise keyword scanning to optimise keywords

    Searching for keywords on a webpage allows you to determine which keywords are frequently used and how frequently they are used. Search engines use this information to determine whether a page matches a search query entered by a user. Ensure that the keywords used on the page are relevant to the page’s content and place them in strategic locations on the page to be more visible in search engine results.

    Step 6: Analyse metadata and optimise it

    Analyse metadata and optimise it Metadata is data about data, and by analysing it, it can identify trends and patterns in data. Optimising can help make data more accessible, easier to understand, and more useful for data analysis.

    Step 7: Assess the potential for updating the page

    It is important to consider the current design of the page and potential changes that could be made to improve the user experience. Additionally, the performance of the page should be evaluated to see how quickly it loads, as well as any other technical issues that could be fixed.

    Step 8: Perform a PageSpeed analysis test

    PageSpeed analysis evaluates the loading time of a web page, which is important in terms of user experience. In addition, it can provide insight into which components of the page may be slowing it down and can assist in optimising the page to load faster.

    Step 9: Verify that the site is error-free

    Testing the site for errors can help ensure that it functions as expected and does not contain any broken links, incorrect code, or other issues that could potentially create problems for users.

    Step 10: Ensure that HTTP is replaced with HTTPs

    As opposed to HTTP, HTTPS encrypts data and protects it from tampering during transmission. This is of paramount importance, particularly when it comes to sensitive or confidential information, such as credit card numbers or passwords.

    Conclusion

    A successful SEO audit cannot be achieved by following one set of instructions. Consequently, SEO “best practices” are inconsistent so often. In fact, there is no need to worry, as these ten steps have been proven to be time-tested, essential elements of a successful SEO audit.

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