Everyone is on social media. That is, of course, an exaggeration - but with over 4.5 billion people worldwide using Facebook, Instagram, Snapchat, TikTok, WhatsApp, Twitter, and other sites and apps, it is not much of one! Is your brand? Chances are you post, tweet, or even snap. But are you taking advantage of paid social solutions in order to elevate your results? If you're not . . .well, now is the time to start.
Paid social is similar in many respects to other forms of online advertising. You have the opportunity to reach your audience and connect in a meaningful way. We’ll build and maintain awareness so you’re always top of mind.
You don’t need to reach all 4.5 social media users - and you don’t want to. It’s a waste of time and resources. You do want to reach the ones who will help grow your business. Let’s get your ads in front of the right people.
Combining organic and paid social is the most effective way to maximise your brand’s exposure while simultaneously standing out from the crowded field of competitors vying for your audience’s attention. It is increasingly difficult to generate high value results with organic social alone. This is where paid social comes in.
Is Paid Social Worth It?
In a word: yes. Paid social delivers a number of key benefits for your business, including:
Put all of these benefits together, and you have a super-powered marketing tool on your hands. We’ll help you wield it for maximum impact.
Making the Most of Paid Social
Reposition provides a solid foundation for paid social success – and then we build on it together. Crucial to the process is:
You can’t be everywhere all the time. Knowing where to be, who to target, and how to engage their attention is essential. Our team is your guide throughout every step of the process.
With billions of people using social media, this is a rich space to explore for your brand. Even as the numbers of people on Facebook and the like are on the increase, though, your organic reach is likely on the decrease. Thanks to changes in Facebook’s approach, for example, they are prioritising content from family, friends, and contacts rather than brands. The risk that fewer people will see your brand communications is very real. Paid social ensures you have a strong presence and that you stay top of mind for your audience.
Paid social is also a major driver of traffic; you can direct people to your website, where you have the chance to engage with them, answer their questions, provide value, and compel them to complete calls to action. With Reposition, you will position your business to take advantage of the reach of social media, advanced targeting capabilities, and the opportunity to effectively (and efficiently) engage your audience.
Spray and pray marketing doesn’t work on any channel - and it sure doesn’t work on social media. Rather than a scattered approach, we help you narrow in on your target audience and put your ads right where they need to be.
No matter what size your business - or what size your budget - Reposition works with you to establish a clear budget, remain in line, and maximise results. Paid social is typically less expensive than paid search, so let’s get started.
When you have a deep understanding of your target audience, you can create ads that are much more compelling and effective. You’ll boost your interactions, click through rates, and, ultimately, the bottom line.
Social media is a major source of referral traffic, and you can capitalise on this to drive interested prospects to your website. Once there, you have the opportunity to convert them into satisfied customers.
Are your efforts working? We’ll find out for sure through comprehensive analytics and careful tracking of your progress. Discover strengths, weaknesses, areas for improvement, and, of course, opportunities.
In the right hands, paid social can yield a phenomenal return on your investment. Each step in our process is designed to maximise ROI so you achieve business-building goals. We will reach your goals together.
We are a team of social savvy marketers and strategists who are on your side. Leverage our experience and expertise in order to realise your most important goals. We understand how social works, how audiences think, what they want, and how you can deliver. We also know the ins and outs of paid social and will empower you to create, maintain, and track exceptional campaigns.
Our paid social solutions are not only customised to your unique needs, they are customised to your budget. Social media gives every business – from solopreneurs to enterprises – the ability to reach out and connect with their audience. In an increasingly social world, you require a visible presence and one that makes a strong impact on consumers.
Free, organic social media presences are vital in today’s world, but we need to go beyond this in order to achieve the ROI and success we need. Paid social represents an opportunity to engage, interact, and convert. Let’s seize it. Contact Reposition to learn more.
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