Case Study
Aegistra

Services: SEO Region: UK Sector: E-Commerce

Bounce rate decreased by
27%-
Organic traffic increased by
92%+
Average page views increased by
0.8%+
Keyword rankings improved by
53%+

The Objectives

Designing and making bespoke furniture for discerning customers, Aegistra reached out to us for help with their declining organic traffic and low keyword ranking for their primary keyword, ‘bespoke furniture’.

Optimise ‘bespoke furniture’ keyword ranking.
Increase organic traffic.
Improve the user-friendliness of the design pages.
Reducing the number of steps needed to place an order.

The Strategy

Building relevant backlinks for the targeted keyword ‘bespoke furniture’.
Optimising landing pages by category to make it easier for users to find furniture design suggestions.
We simplified the order placement form and made it easier for the user to understand.
Changed URL structure for furniture design and product pages with keywords added to the URL.
To enhance user experience, we created new furniture design category landing pages and added a filter option to all category pages.
Optimising meta titles and meta descriptions for all pages.

The Results

We achieved the 2nd organic position for the keyword ‘bespoke furniture’.
In addition to optimising existing landing pages and creating a new category landing page, more traffic was recorded on the furniture design suggestions page.
From month two, simpler order forms resulted in a reduction in bounce rates and an increase in orders.
Overall organic traffic increased by 92% from month 3.