Case Study
Appliance World

Services: SEO, CRO Region: UK Sector: E-Commerce / White Goods

Bounce rate decreased by
55%-
Organic traffic increased by
210%+
Average page views increased by
2.3%+
Keyword rankings improved by
192%+

The Objectives

Providing SEO and CRO services to the Appliance world to increase website visibility, optimise the conversion rate, target the website to relevant audiences and reduce bounce rate.

Identifying relevant target audience.
Promote the website to the relevant audience.
Increase the website’s organic traffic.
Improve the conversion rate.
Reduce the bounce rate.

The Strategy

Declutter the website’s product pages with new landing pages based on the kitchen product categories and sub-categories.
Keyword research for all the product pages.
Changing meta titles and meta descriptions for all product pages.
Creating a new blog page.
Creating product-relevant content to reduce bounce rate.
Increase website organic traffic.
Conversion rate optimisation.

The Results

The bounce rate decreased from the first month and in month 3 it was reduced to 55% as a result of the new blog page, identifying the correct target audience, and creating new landing pages for the products that made the website user-friendly.
Google organic traffic increased by 210% from month 5 as a result of the revised meta title and meta descriptions that included the relevant keywords.
From month 2 onwards, keyword ranking improved. Moreover, most searched products ranked within the top 10 from month 3.
Combining all of these factors led to a satisfactory conversion rate for the client.