Case Study
Best Bulbs Direct

Service: SEO Region: UK Sector: E-Commerce

Bounce rate decreased by
6%-
Organic traffic increased by
140%+
Keyword rankings improved by
85%+

The Objectives

Helping Light Bulbs Direct to increase organic traffic, increase website authority, reduce their dependence on AdWords for conversions, and rank higher than their competitors.

Increase visibility on the search engine results.
Increase the organic traffic.
Higher website authority.
Reducing dependency on AdWords and generating organic conversions.

The Strategy

Competitive analysis to identify competitors’ keywords and strategies.
High-quality backlinks from relevant industry niche websites to increase website authority.
Optimising the meta titles and descriptions for all product pages to increase visibility.
Regular social media posts based on product offerings.
Changing all irrelevant page content and optimising those with better quality content.

The Results

The bounce rate decreased by 6% from the first month as a result of optimising the existing content and making it more relevant.
Keyword rankings also showed improvement from month 3 as a result of optimising the meta titles and descriptions for all product pages.
As a result of the improvement in keyword rankings, organic traffic increased by 140%.
Website authority increased from month 3.
Organic leads and conversions picked up from month 4.