Case Study
Furniture Italia
Services: SEO Region: UK Sector: E-Commerce
Services : SEO
Region : UK
Sector : E-Commerce
Organic traffic increased by : 55%+
Keyword rankings improved by : 28%+
Engagement increased by : 106%+
Bounce rate decreased by : 14%-
-
Organic traffic increased by
55%+ -
Keyword rankings improved by
28%+ -
Engagement increased by
106%+ -
Bounce rate decreased by
14%-
The Objectives
Increasing Furniture Italia’s website organic traffic, improving its visibility on Google, restructuring the website from an SEO stance, creating furniture design-specific content, and enhancing lead generation by optimising the product-relevant lead-generating keywords.
- Increasing the organic traffic.
- Restructuring the website to make it more user-friendly.
- Creating furniture design-specific content.
- Improving lead generation using lead-generating keywords.
- Improving the website’s online presence and increasing its visibility on search engines.
The Strategy
- Targeted high search volume keywords for each product to improve lead generation.
- Restructured the website’s product pages to make them more simple to understand and more user-friendly.
- Furniture design-relevant content was created regularly.
- Specific content on furniture maintenance was written.
- A separate blog page was created to add the written content.
- Added industry-relevant business listings to increase online presence.
- Added regular social media posts with products
The Results
- The website’s organic traffic increased by 55% as a result of restructuring, adding social media posts and adding regular content.
- The lead-generating keyword rankings improved by 28% and the sales increased from month 2 onward.
- A 14% decrease in the bounce rate was seen as a result of content added to the new blog page.
