Digital Marketing

Boost occupancy rates, reduce reliance on Online Travel Agencies (OTAs), and grow your hotel’s visibility with targeted SEO strategies.

You’ve poured time, money, and energy into creating a great hotel experience,  but if guests can’t find you online, they’ll book elsewhere. Most hoteliers we speak to feel stuck: they’re paying high commissions to OTAs, struggling to compete with Airbnb, and still not seeing the direct bookings they deserve. That’s where we come in. At Reposition, we specialise in SEO for hotels, not just traffic, but visibility that turns into direct revenue. We help hotels like yours show up where it matters, stand out in search results, and stop losing bookings to third parties.

We know how tough it can be to juggle everything, from running daily operations to keeping guests happy, while also trying to get noticed online. That’s exactly why we’re here: to handle your SEO with care and expertise, so you can focus on what you love most, welcoming guests and making their stays unforgettable. Think of us as your digital concierge, guiding travellers straight to your hotel’s front door.

👉 Request a Free Visibility Audit

Why SEO Is Essential for Hotels Today

Hotel guests aren’t just using search engines; they rely on them. Over 70% of travellers start their booking journey with a Google search. Whether they’re looking for “hotels near me,” “romantic getaways in Cornwall,” or “family-friendly resorts in Thailand,” your property needs to show up, and not just on page two.

Without an intentional SEO strategy, even the most beautiful hotel can remain hidden. That’s where our hotel SEO services come in.

Key Industry Shifts You Can’t Ignore:

• Mobile-first search behaviour: Most hotel searches and bookings happen on smartphones.
• Local intent is rising: Guests search for convenience,  “hotels near [landmark],” “hotels near me with a spa,” and more.
• Airbnb and niche competition: Your competitors aren’t just other hotels; they’re villas, apartments, and private rentals.
• Cost of OTA dependency: High commission fees erode your profitability.

Our approach to SEO for hotels gives you back control. We put your hotel brand front and centre where it matters most, in organic search results, map packs, and across high-converting platforms.

Our Services – SEO for the Hotel Industry

We don’t offer cookie-cutter solutions. Our services are built specifically for the hotel sector, with every strategy customised to your location, target guest profile, and booking goals.

Hotel SEO (Search Engine Optimisation)

At the core of our offering, hotel SEO ensures your website ranks for valuable guest-intent keywords. From optimising your home page and booking engine to targeting long-tail search terms, we help you dominate organic search.

Includes:

• Keyword research & mapping
• Competitor analysis
• On-page SEO for hotel pages
• Schema markup & hotel-specific metadata

Local SEO for Hotels

Be visible where it matters: Google Maps, local packs, and “near me” searches.

We optimise:

• Google Business Profile (GBP)
• Location-specific landing pages
• NAP consistency across directories
• Map pack rankings

We’ve helped dozens of hotels win top spots in highly competitive local searches, driving foot traffic and direct calls.

International SEO for Tourist-Focused Hotels

If your guests come from abroad, you need a strategy that goes beyond borders.

Our multilingual SEO experts handle:

• International keyword targeting
• Hreflang tags implementation
• Geo-targeted content
• Market-specific strategies (German, Arabic, Thai, Mandarin, etc.)

Technical & On-Page Optimisation

A beautiful hotel website isn’t enough; it needs to perform.

We handle:

• Site speed improvements
• Mobile-first optimisations
• Booking engine SEO
• Crawlability fixes

PPC & Google Hotel Ads

SEO builds long-term visibility,  but PPC brings immediate traffic. Our team manages campaigns across:

• Google Hotel Ads
• Google Search & Display
• Retargeting (abandoned bookings)
• Meta (Facebook & Instagram)

We focus on ROAS (Return on Ad Spend), ensuring your budget brings measurable results.

Social Media Marketing for Hotels

Social proof and visual storytelling drive bookings.

We create and manage:

• Instagram & Facebook campaigns
• Influencer outreach
• UGC (User-Generated Content) strategy
• Engagement campaigns

Conversion Rate Optimisation (CRO)

We don’t just bring traffic,  we make sure it converts.

We review your:

• Booking engine funnel
• UX and page layout
• Abandonment points
• A/B testing opportunities

Reputation Management

Guest reviews make or break hotel bookings.

We help you build trust with:

• Google review strategies
• Third-party tool optimisation
• Automated follow-up systems

AI-Powered Content for Hotels

From blog content to multilingual destination guides, we help you become a local authority.

Content types include:

• Event & attraction guides
• Hotel blog strategy
• Seasonal campaigns
• SEO keywords for hotels are embedded naturally

Analytics & Reporting

Transparency is key.

We provide:

• Monthly SEO reports
• Booking attribution tracking
• Guest behaviour analytics (GA4)
• ROI metrics

Who We Work With

We’ve supported a wide range of properties, from independent B&Bs to global hotel groups.

• Boutique Hotels
• Luxury Resorts
• Hotel Chains
• Eco-lodges
• Serviced Apartments
• Destination Retreats

Our flexible approach means we tailor every strategy to your unique offering and audience.

Real Results. Real Impact

• We increased direct bookings by 53 % in 6 months.
• Reduced OTA dependency and cut commission costs by 35%.
• From no map presence to top 3 rankings in 5 cities.
• Achieved a 185% increase in customer engagement.

Our hotel SEO consultants have helped brands win visibility in competitive tourist markets across the UK, Europe, and Asia.

Our Technology Advantage

Behind every strategy we deliver is a powerful layer of technology working to your advantage. We use the latest digital marketing and SEO tools to uncover search opportunities, monitor your competitors, track performance, and optimise every aspect of your online presence. From in-depth keyword research and technical audits to content performance and booking journey analysis, our tech-enabled approach ensures your hotel stays ahead, in search results and in guest acquisition.

Why Reposition?

You could work with a generic agency, but we offer something different: a deep understanding of the seo hotel industry and how guests search, behave, and book.

• 15+ years of digital marketing expertise
• Dedicated SEO agency for hotels
• Global team (UK + Asia) with local knowledge
• Transparent reporting & real ROI
• Hotel SEO consultants, not just generalists

We’ve helped hotels move from invisible to unmissable,  and we’re ready to do the same for you.

Ready to Get More Direct Bookings?

Whether you’re just starting with SEO or looking to refine a mature digital strategy, we can help you unlock more bookings, lower acquisition costs, and grow your hotel’s presence online.

Let’s build a strategy that works for your property.