In today’s digital landscape, imagery is more important than ever. Including high-quality, relevant photos and graphics on websites is tremendously beneficial for search engine optimisation (SEO).
At the same time, low-resolution, dated, grainy, or otherwise poor-quality visuals can significantly hurt site rankings and click-through rates from search and social media.
This is where artificial intelligence (AI) image enhancement solutions come in – offering a revolutionary way to digitally improve images that can greatly boost SEO.
AI image enhancement utilises sophisticated machine learning algorithms to automatically improve the quality of digital imagery. While basic filters and manual editing have been available for years, AI enhancement is lightyears ahead in terms of performance and usability.
Some of the key capabilities enabled by AI image enhancers include:
This is just a subset of the enhancements possible with AI, and the capabilities continue to rapidly advance each year.
The algorithms leverage deep neural networks and self-improvement through machine learning. This allows the enhancements to be applied quickly, automatically, and with photorealistic quality far beyond what is possible with manual editing.
The critical importance of imagery in SEO cannot be overstated. According to leading research:
At the same time, low-quality images significantly hurt key SEO metrics:
By leveraging AI to fix issues and dramatically enhance image quality, businesses can realise huge SEO benefits:
1. Improved Page Speed
High-resolution images take longer to load and consume a lot more data. This directly slows down page speed, which is a key SEO ranking factor according to Google.
AI allows large images to be resized and compressed without compromising visual quality. Decreased file sizes load much faster, indirectly improving user experience and SEO.
2. Increased Click-Through Rates
Creative Commons research found that vivid, striking imagery makes content more visually engaging. Compelling photos and graphics encourage more clicks.
The AI enhancement techniques of colour correction, sharpening, upscaling, and more all contribute to more eye-catching images that convert viewers into clickers.
3. Higher Rankings in Image Search
Higher resolution, enhanced images are better positioned for image search engines like Google Images. AI can optimise images specifically for this vertical, leading to more impressions and referral traffic.
4. Lower Bounce Rates
Bounce rate measures how quickly people leave a web page, indicating poor engagement. Blurry, boring stock photos or grainy images people see on a site will cause more to quickly hit the back button.
AI image restoration and enhancement instead ensures photos look clean and professional, keeping users engaged and lowering bounce rates.
5. Fresh, Original Content
Even modern stock photography quickly looks dated and generic. Using AI tools to upscale, recolour, and enhance these stale images makes the content look new and unique again.
This visual refresh improves click-through rates from SERPs and helps pages stand out.
6. Responsive Design Supported
Responsive web design requires scaling imagery appropriately for different device sizes like desktop vs mobile.
AI enhancement tools easily export multiple sizes of enhanced images with whatever compression and resolution is needed for responsive frameworks.
7. Brand Consistency Maintained
When using manual editing, it becomes challenging to maintain visual consistency across imagery. AI algorithms apply enhancements uniformly, ensuring branding and style remain consistent.
8. Faster Editing of Image Assets
Manually enhancing a large volume of images is extremely tedious and time-consuming. Automated AI batch processing enables enterprises to refresh old image assets with orders of magnitude faster.
9. Lower Cost Than Photoshoot
Reshooting product photos or other images is costly. For a lower cost, AI software can refresh and enhance existing image libraries.
Here are some best practices to follow when leveraging AI image enhancement for improving SEO:
Select the Right Software
With image enhancement AI being a hot trend, many tools exist but quality varies dramatically. When evaluating options, ensure to select legitimate AI and machine learning-powered software, not just basic filters. Top solutions include:
Avoid generic free mobile apps or manual tools. Powerful AI is required for quality enhancement automation.
Process Images in Bulk
Most AI enhancement tools support batch processing allowing enterprises to automate the enhancement of hundreds of images in bulk. Take advantage of this for maximum efficiency.
When enhancing images, always retain a copy of the original files before enhancement. This provides an unenhanced baseline to revert to or try alternate effects on.
Focus AI Attention
Many AI tools allow guiding enhancement on particular image regions. Use this functionality to dial in facial features, text, logos, products, or other key areas.
Maintain Aspect Ratio
When upscaling or resizing, carefully ensure the original aspect ratio and orientation are unchanged. Warping the shapes or distorting proportions hurts professionalism.
Take the time to experiment with the different enhancement presets and settings available in the software. Each image may look best with a slightly different configuration.
Optimise File Size
Make sure final enhanced files are optimised for fast loading through proper compression. Image quality vs file size is a balancing act for SEO – don’t go overboard on size.
Update metadata like captions, alt text, and titles on enhanced images. This improves context and SEO. Generate captions using AI tools.
Credit the Creator
When legally allowed, cite the AI software used to enhance images and credit it as the creator. This builds trust and authority.
Update Old Content
Use AI to modernise galleries of outdated images on old blog posts and articles. Revitalised visuals help attract new readers and links. Just re-upload the enhanced images.
Use analytics to monitor key metrics like dwell time, bounce rate, impressions, and click-through rate on pages with enhanced images. Quantify the SEO impact.
Promote Your Visuals
Let viewers know your images were enhanced using sophisticated AI software. This builds prestige and authority for your visual media.
By following these best practices, brands can maximise the SEO benefits obtained through AI image enhancement. The technology finally makes enterprise-scale image enhancement viable and cost-effective.
Here are some key summary points on how artificial intelligence image enhancement can significantly benefit search engine optimisation:
By tapping into the power of AI for image enhancement, brands can deliver far more engaging and effective visuals that will directly strengthen search rankings and web traffic.
What used to take months of manual editing can now be accomplished in days or hours. When it comes to imagery, AI enhancement is set to become an indispensable SEO tool for today’s visual-centric online landscape.