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How To Use Prompts For SEO Content Optimisation

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    By Dev
    September 27, 2023
    ~ 8 minutes to read

    How To Use Prompts For SEO Content Optimisation


    Search engine optimisation (SEO) is crucial for driving qualified traffic to your website and boosting rankings in search engines like Google. With voice search on the rise and content playing a bigger role in SEO, optimising your content for search engines is more important than ever. 

    One effective technique for creating SEO-friendly content is using prompts. Prompts allow you to provide the AI assistant with specific instructions and guidelines to generate optimised content. In this guide, we will cover everything you need to know about using prompts for SEO content creation, including:

    – What are prompts and how do they work for content creation?

    – How to conduct search intent analysis for prompts  

    – Crafting effective prompts for topics, headlines and body content

    – Prompts to optimise for rankings and drive traffic  

    – Integrating prompts into your content strategy

    – Best practices for prompt-based content creation

    – Tools and resources for generating content from prompts

    Follow along to learn how to tap into the power of prompts to effortlessly produce high-quality, SEO-driven content that ranks.

    What Are Prompts and How Do They Work for Content Creation?

    Prompts are instructions or guidelines provided to an AI assistant to create unique content. With prompts, you can feed the AI-specific directions on what you need to be written, and it will generate custom text accordingly. 

    Prompts work by tapping into the knowledge the AI has gained through its training data. The AI reviews the instructions in the prompt, analyses what is being asked for, and produces relevant content using its machine-learning capabilities.

    Prompts allow you to easily outsource content creation to AI. Instead of manually writing articles, ebooks, product descriptions etc. from scratch, prompts help automate the process.

    How To Use Prompts For SEO Content Optimisation

    Some key benefits of using prompts for content creation include

    – Save time – Prompts significantly speed up content production. Rather than spending hours writing, editing and optimising, prompts deliver content ready for use.

    – Increase output – You can leverage prompts to quickly scale content across your site, for different topics and formats.

    – On-demand content – Need a new blog post or set of product descriptions urgently? Prompts enable instant content generation.

    – SEO-friendly – Prompts make it easy to incorporate keywords and optimise content for search engines.

    – 100% original content – Content produced from prompts is completely plagiarism-free and unique.

    – Cost-effective – Prompts provide an affordable way to outsource content at scale versus hiring freelance writers.

    Overall, prompts are a game-changer for effortlessly producing any type of high-quality, original content tailored to your needs.

    How To Conduct Search Intent Analysis for Prompts

    The foundation of creating effective prompts is understanding search intent. Search intent refers to the motivation and goal behind a user’s search query. 

    Analysing search intent allows you to craft prompts that generate content optimised to match user intent. This results in higher click-through rates from search engines and increased satisfaction for website visitors.

    Here are the key steps for conducting search intent analysis:

    Identify Seed Keywords

    Start by gathering a list of relevant seed keywords you want to target. These should be primary keywords and long-tail variations related to your topics. Use keyword research tools like Google Keyword Planner, SEMrush or Ahrefs to compile your list.

    Categories Keywords by Intent Type

    Next, categorise your keywords based on the intent behind them:

    – Informational – Queries seeking knowledge, education or guidance e.g. “How to start a blog”

    – Navigational – Seeking a specific website, brand or product e.g. “WordPress” 

    – Transactional – Ready to purchase or interested in pricing e.g. “buy a laptop online”

    – Commercial – Looking for a product or service e.g. “web hosting reviews”

    This gives you an overview of the different intents for a topic so you can tailor content accordingly.

    Analyse Individual Keyword Intent

    Now do a deeper dive into the intent for each keyword by asking:

    – What is the searcher trying to achieve or find out? 

    – What need or question are they trying to satisfy?

    – What type of content or information would be most helpful?

    – What action should the content drive them to take?

    Looking at both broader intent categories and specific keyword intents ensures your prompts are highly targeted. 

    Map Keywords to Relevant Content

    The last step is mapping keywords to relevant content formats that would best address their intent. 

    For example, informational keywords may be suited to guides and tutorials, while transactional keywords could produce product descriptions or comparison content.

    Making this connection will help shape the instructions you give in your prompts.

    Doing thorough search intent research provides the crucial foundation for prompts that deliver content tailored to searchers’ needs. Now let’s look at crafting effective prompts.

    Crafting Effective Prompts for Topics, Headlines and Body Content 

    With your keyword research completed, you can now develop prompts for AI-generated content. Prompts should provide clear direction to the AI on your intended topic, headlines, and body content. 

    Here are some best practices for writing prompts that produce optimised, high-quality content:

    Prompt for Topic and Pillar Focus

    Start your prompt by specifying the overarching topic or content pillar you want the AI to focus on. For example:

    “Write a detailed tutorial about minimalist interior design tips…”

    This gives the AI context for the prompt and content you need to be created.

    Include Seed Keywords 

    Next, provide 3-5 seed keywords you want included that are relevant to the topic. For example:

    “Include the keywords minimalist living room, modern furniture arrangements, minimalist colour schemes.”

    This helps the AI focus the content on your target keywords.

    Give Headline Instructions

    Provide clear direction for the type of headline you want:

    “The headline should be an interesting question format like ‘How can I create a minimalist living room on a budget?'”

    This results in compelling, clickable headlines tailored to your topic.

    Specify Word Count

    Indicate your desired length for the content: 

    “The word count should be around 1200 words.”

    This ensures the AI generates content long enough to provide value.

    Describe Body Content and Structure

    Give concise instructions for what the body content should include:

    “Cover tips like decluttering, multifunctional furniture, styling with greenery, large art pieces, open floor plans and bright colours schemes. Structure the content in an easy-to-follow list format with an intro, 3 main sections for the tips, and a conclusion.”

    This provides a structure for comprehensive, readable content.

    Prompt for a User Perspective 

    For certain topics like tutorials and how-tos, use this to present the content from the user’s perspective:

    “Write the tutorial in the second person point of view as if speaking directly to the reader.”

    This creates a more engaging, user-friendly tone.

    Specify Any Additional Needs

    Include any other specific instructions, such as:

    – Format (bullet points, images etc) 

    – Call to Actions 

    – Length for sections

    – Tone 

    – References 

    The more direction you give the AI, the better your content will align with your goals.

    Let’s look at some examples of full prompts using these best practices

    “Write a detailed comparison guide in a table format comparing WordPress vs. Wix with the target keyword ‘WordPress vs. Wix’. The headline should be a question like ‘WordPress or Wix: Which Is Better for Building a Website?’ Make the word count around 1500 words. Include pros and cons for criteria like customisation options, SEO performance, ease of use, scalability and pricing. Write the content from the perspective of someone trying to choose the best website builder.”

    “Create a blog post with the target keyword ‘minimalist living room ideas’ and a headline in a numbered list format like ’12 Easy Tips for Creating a Minimalist Living Room’. The word count should be 1000 words. Cover tips like decluttering, multifunctional furniture, styling with greenery, large art pieces, open floor plans and bright colours schemes. Structure the content in an easy-to-follow list format with an intro, 3 main sections for the tips, and a conclusion. Use a friendly, conversational tone.”

    Prompts like these provide the AI will everything needed to produce optimised content quickly. Now let’s look at specific prompts that help boost rankings and traffic.

    Prompts to optimise for Rankings and Drive Traffic

    Beyond basic topic and content instructions, you can also use prompts to optimise content specifically for rankings and driving traffic from search engines.

    Here are some key types of prompts to include:

    Prompt for Keyword optimisation 

    Make sure to provide seed keywords and target long-tail variations throughout your content:

    “Target the keywords best laptops under $500, budget laptop deals, affordable laptops for students.”

    This helps boost keyword density and relevance.

    Prompt for Links and Resources

    Add prompts to incorporate links to internal pages or external resources:

    “Link out to relevant laptop reviews and deals pages on the site. Also, link to external sources like Consumer Reports laptop buying guides.” 

    Links signal authority and help with organic traffic.

    Prompt for Multimedia

    Instruct the AI to add relevant images, charts or videos:

    “Include 5 images of minimalist living room ideas. Add data from the annual Houzz Interior Design Trends report in a chart.”

    Visuals help break up text and improve user experience.

    Prompt for Social Sharing

    Suggest including social sharing language to boost shares:

    “At the end, add the text ‘Share these minimalist living room tips with friends who want to declutter their space!'”

    This can increase social traffic.

    Prompt for Call-to-Actions

    Give the AI direction to add CTAs to drive actions: 

    “Close with a call-to-action to download our Minimalist Living Guide with more design inspiration.” 

    CTAs help convert readers into leads and buyers.

    Prompt for Readability 

    Instruct the AI to use formatting, headers, and paragraphs for scannability:

    “Break down the content into easily scannable sections with numbered headers and bullet-pointed lists.”

    This structures content that is easy to digest.

    Prompting specifically for rankings, links, engagement and conversions results in content designed to attract and satisfy searchers.

    Integrating Prompts into Your Content Strategy

    To fully leverage prompts for SEO success, you need to make them part of your overall content strategy. Here are some tips:

    Determine Content Needs

    Analyse your website to determine where you have content gaps, holes in your pillar pages, and topics that need updating. Make a list of the new pieces of content needed to fill those gaps.

    Plan a Prompt-Based Creation Schedule 

    Map out a monthly content calendar for generating new content using prompts. Assign topics, deadlines and lengths for prompt-based content creation. 

    Start Small

    Initially focus on using prompts for blog posts and category pages to build up your processes. As you master prompts, expand to ebooks, product pages, and other content.

    Repurpose and Expand

    Turn one high-performing piece of content into multiple by repurposing into different formats or expanding into a series using prompts.

    Combine Prompts with Creator’s Expertise 

    Use prompts to draft content quickly, then have a human creator review, edit and add their expertise to finalise the draft into a polished piece.

    Monitor Performance

    Track metrics like organic traffic, rankings and conversions for prompted content to see which topics and formats perform best. Refine your prompts based on learnings.

    Prompts enable agile SEO content creation that evolves with your strategy. Now let’s go over some best practices.

    Best Practices for Prompt-Based Content Creation

    When generating content using prompts, keep these best practices in mind:

    – Conduct search intent research – This ensures your prompted content aligns with searcher needs.

    – Provide clear, detailed prompts – The more guidance for the AI, the better results.

    – Start with a small test batch – Try a few samples first before creating lots of prompted content.

    – Review and edit – Always have a human review prompted drafts to polish and improve quality.

    – Check for plagiarism – Use plagiarism tools to verify that prompted content is 100% original.

    – Update and iterate – Refine your prompts over time based on content performance.

    – Balance with human writing – Combine prompts with some manually written content for best results.

    – Customise for different topics – Adjust prompts to optimise content for each specific topic.

    – Follow Google’s quality guidelines – Produce high-quality content that aligns with Google’s recommendations.

    Using prompts strategically while adhering to best practices will ensure you achieve the best results from AI-generated content.

    Tools and Resources for Prompt-Based Content Creation

    There are a variety of great tools and resources to help you get started with prompt-driven content creation:


    – Jasper – AI writing assistant that allows prompt-based content generation

    – Copy.ai – AI copywriting tool with robust prompt options 

    – Writesonic – Generates content for ads, emails, and blog posts using prompts

    – Shortly – All-in-one AI content creation tool accepting prompts


    – PromptLab – Gallery of prompt examples for content inspiration 

    – Frase – Tutorials on prompts for SEO, ads, website copy and more

    – SEO Cloud – Blog posts on prompt writing best practices 

    – Contently – Guides to creating prompts for different content types  

    – Forrester – Research on AI content tools including prompt guidance

    Start exploring these prompt-focused tools and resources to seamlessly integrate prompts into your workflow.


    Prompts provide a powerful way to tap into AI for optimised, search-driven content creation. With the right prompts, you can produce high-quality blog posts, guides, and other content tailored for SEO and conversions. Use the prompts techniques in this guide to drive more organic traffic, leads and sales through your content.

    Focus on conducting detailed search intent research to understand exactly what searchers want from your content. Craft targeted prompts for topics, headlines and body content that speak directly to searcher needs and motivations.

    Optimise your prompts specifically to boost keywords, links, engagement and usability. Make prompts part of your overall strategy to keep producing content that ranks higher and achieves results.

    AI content generation using prompts can transform your workflow. However, prompt-based creation still benefits from human oversight. Combine prompts with creator expertise to achieve the perfect balance of automation and quality. Follow best practices around iteratively refining prompts and always editing AI-generated drafts.

    With the power of prompts, you can ensure a steady stream of optimised, high-performing content that drives traffic, leads and revenue from search engines.