Love or hate it, you probably still use it! Facebook is the world’s #1 social media platform with 2.6 billion active monthly users. While younger people are moving towards options like Snapchat, Instagram, and TikTok, their parents and grandparents are flocking to Facebook to stay in touch with friends and family, and 74% of overall users are high income earners. What does this mean for your business? That if your audience is there, they have the means to buy - and they are also looking to connect with their favourite brands. There is a tremendous opportunity with Facebook advertising; let’s capitalise on it.
Expansive Reach
You don’t need to reach every one of the billions of Facebook users - but you do want to reach the ones who will help your business grow. With ad targeting techniques, we can expand your reach and help you connect with the people who matter most. Ad impressions increased 37% last year, making this an opportunity ripe with potential.
Cost-Effective Campaigns
Get more bang for your buck with Facebook advertising. The average cost for Facebook Ads dropped 6% last year due to the use of Stories and geo ad targeting methods. We won’t be surprised to see costs drop even lower in the coming years. For brands, maximising ROI is essential; Facebook advertising can yield exceptional results.
The Benefits of Facebook Advertising
Facebook provides users with a means to keep up with their loved ones and contacts – and pass a few minutes while on a work break, in an Uber, or waiting in line. For brands, Facebook advertising allows them to tap into the largest social media network on Earth.
Take Advantage
Among the many benefits of Facebook advertising:
Incredible analytics to track progress and make data driven decisions
Micro-targeting of your audience for precise ad campaigns
Customisable ads based on specific campaign objectives
Expanded reach over organic posts
Remarketing to capture “lost” leads
Customised call to action buttons
Scalable content promotion
Excellent engagement
When you take a strategic approach to paid social such as Facebook advertising, you can reap the rewards. We’ll show you how.
How We Do It
Reposition’s social savvy marketing experts are ready to help you leverage this powerful platform by:
Precisely identifying and targeting your audience for maximum impact
Developing compelling ads that result in increased CTRs and conversions
Tracking and monitoring progress to ensure results
Optimising ads to create assets that help you meaningfully connect with your audience
Ready to get started?
Engage Convert
In today’s world, a strong social media presence is all but mandatory. While far from the only marketing channel you should pursue, it is a critical one. Facebook advertising is one of the best ways to grow your business, and it is also one of the most cost-effective. This makes it a great solution for businesses of all sizes, especially those who are working within tighter budget constraints.
When you work with Reposition, you will be able to leverage this platform to drive traffic to your website, optimise ads for maximum conversions, and use remarketing techniques to stay on top of high intent leads. If you do not have an active or strategically-driven Facebook advertising approach, now is the time to start.
Geo-Targeting
With billions of users, the scope of Facebook is nothing short of astonishing. Precise geo-targeting allows you to reach the people in a localised area who are interested in your brand - and ready to buy.
Tell Your Story
There are over 300 million daily active users on Facebook Stories. Stories requires a different approach than other Facebook advertising methods, but there is incredible potential here to interact and engage.
Location, Location, Location
Where will your message resonate most? Facebook? Instagram? Messenger? Audience Network? All of the above? We’ll help you identify the best place to reach people.
Leverage Budget-Conscious Advertising
Facebook advertising is cost-effective and cost per click prices have decreased recently. You stand to realise a strong return on your marketing investment.
Boost Engagement
Facebook is social. Obvious, isn’t it? But many brands don’t captialise on the opportunity to fully engage and interact with their audience. When you do . . results happen.
Drive Traffic
Facebook is a terrific referral source and can drive traffic to your website. Once there, you have yet another chance to engage leads and convert them into customers.
Putting It Together
When it comes to Facebook advertising, there are a multitude of moving parts to consider. Audience targeting. Placement. Format. Copy. Calls to action. Budget. Monitoring. A/B or multivariate testing. ROI tracking…. The list goes on and on. Reposition’s experts are ready to do the heavy lifting so you can free your time (and resources) to focus on other mission-critical tasks. We have extensive experience in paid social and, as Facebook is currently king, with this platform specifically. We know what works, what doesn’t, and what will propel your brand to new heights.
Our process always begins with you. We take the time to fully understand your brand, its unique needs, and its most important goals for growth. Our team then develops a customised strategy designed to yield maximum results. The opportunity presented by Facebook advertising is too big to miss; we are here to get you in the game.
Work Your Magic
For industry-leading Facebook advertising guidance, advice, support, and logistics, the choice is clear. Contact Reposition today, and we’ll get started. Your audience is out there, waiting for you. Let’s put your ads right in front of them.
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Yes, they work. We have to be sure that we have the right goal for your ads. These ads are the most highly targeted, cheapest CPC advertising available on the internet today.
Are Facebook Ads better than Google Ads?
They both are different in their terms. Google targets as per the user’s search query and Facebook targets as per the interests of the user and likes, demographics they have in their profiles
Do I have control of where my ads appear?
Yes, after we are done setting up your targeted geographic location, interests, groups, sex, income level, etc. We have complete control over your ads and how they’ll appear.
Are there different types of Facebook ad formats?
Yes, there are different types of formats like small vid, images ad, collection ad, messenger ad etc.
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