As nearly half of all ecommerce sales happen on Amazon, your business should consider using Amazon’s own advertising tools if you are committed to boosting your ecommerce sales. Success on Amazon depends on a wide variety of factors. In the UK alone, there are more than 37 million visitors to the site each month, so clearly generating traffic isn’t a concern – the issue for most businesses is being seen. Over the last few years’ product visibility on Amazon has become increasingly problematic, this is because millions of sellers are battling for exposure on a very limited screen space. For many brands and retailers the methods used to increase their visibility on Amazon are very simple. To implement advanced Amazon Advertising Strategies and also great product content. Selling your products on Amazon opens up an enormous opportunity for businesses of any size or reputation, so get in touch today and our team of Amazon PPC Ads specialists can help you complete more orders and boost your profits.
Arguably the most familiar Amazon ad format you will come across, Sponsored Products are ads for individual product listings on Amazon. These ads will appear on search results pages and product detail pages, helping drive sales and product visibility. This campaign type usually forms the backbone of the majority of our client’s strategies as search results are driven by search keywords you choose, resulting in higher-quality clicks and potentially giving you a much higher ROI than many other cost-per-click programs.
Sponsored Brands are available for sellers who are enrolled in the Amazon Brand Registry, and are very impactful options that will help you enhance brand recognition, which will undoubtedly lead to more clicks. Sponsored Brands will appear in search results to drive discovery of your brand, you can also use customer messaging to help potential shoppers see your brand the way you want it to be seen. Using this method also brings shoppers to your products as when they click on your brand logo, they’re taken to a store or custom-landing page.
Product Display Ads are cost-per-click display ads that drive traffic to a product’s detail page and can even target your competitor’s products. Unlike the previous two ad types, Product Display Ads are all about targeting similar products, relevant categories, or interest groups. If you are able to target likeminded businesses or even competitor product detail pages that prospective customers are viewing can drive both your brand and product awareness.
1. Clear Goals – When setting up a new advertising campaign, it is very important to determine what you want to get out of it. Setting clear goals will vary from business to business as each will have their own business needs, so make sure this is done first so you know what your end goal is.
2. Useful Reporting – What good is doing all the hard work if you can’t drive actionable insights? So when you set up campaigns, make sure they are named in way that gives you valuable takeaways.
3. Utilisation of all Ad Types – One of the ways to give your business an enhanced chance of success is to utilise all of the advertising options available on Amazon. Each ad type has different strategies, reports and conversion rates, so it is very important to understand what works best for your businesses unique needs.
• Establish realistic achievable goals based on your own personal needs and budget
• Create targeted keywords and smart bids for best results
• Show you how different budgets will yield certain results
• Bring more valuable traffic to your sites by testing campaigns in real time
• Give you a better understanding of how and why your competitors are successful in some areas and less so in others
Advertising Cost of Sales (ACoS) is a term used by Amazon for their sponsored ads. So as you sell your products on Amazon, you will begin to understand how critical a low ACoS is to the overall success of your advertising campaign. Even though you may sell plenty of products, if your ACoS is too high, it will take away all of your products. With the knowledge and expertise of our team at Reposition we can discover high-value keywords with a low CPC to incorporate into your campaign. This will result in more sales and a lower ACoS for your business.
It is widely reported that Amazon drives more than 40% of all online sales, which is why having a presence on Amazon is critical for all ecommerce businesses. Our specialist team will help you decide on your business strategy and also help select the best products to promote to maximise your return on investment and boost sales.
One of the most beneficial aspects of using Amazon’s marketing services is the increased awareness and exposure your brand will receive. With our Amazon PPC services you can promote your products across Amazon, which will result in appearing in relevant search results and relevant product listings. Increasing your brand awareness through an ongoing Amazon PPC campaign can help contribute your other digital marketing strategies outside of Amazon, like social media or email.
As your business, sales, awareness and online visibility grows, our services will aim to build and retain your market dominance.
It should be known that if you want your business to have the best possible chance of success, you need an SEO and a PPC strategy. We often recommend our Amazon PPC and Amazon SEO services as this approach enhances your digital strategy on Amazon and as a result makes your company more competitive against your competition.
As more than 50% of online shoppers begin their product search on Amazon; there are unlimited opportunities for businesses who use the marketing services effectively. By allowing our team to implement an approach suited to your business allows you to reach your current, target and potential shoppers.
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