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Category: Google PageRank

SEO Plugins for WordPress Users: Install and Boost SEO Efforts!

WordPress powers about one-quarter of new active websites; it is an incredibly popular – and versatile – platform. One of the biggest benefits for users.
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Ecommerce Tips for Success

Shoppers around the world spend billions online, and this is increasing as consumers grow more confident and comfortable with virtual buying options. This is wonderful.
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Enabling gzip Compression

Instant gratification is not good enough for us now; we need things before we know we want them (this is something Google does well!). Waiting.
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CRO: Multi-Channel Funnels

For effective SEO and CRO, you need to have a strong analytics platform in place and know how to make it work for you. There.
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Tips for International Websites

The Internet is a global platform; billions of people browse for information, entertainment, and communication purposes, and if your business or site depends on a.
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Using Buyer Personas

As businesses become more “human” - that is, as we increasingly expect them to present a human persona and to no longer be faceless entities.
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Tips for Canonicalisation

It is perhaps SEO’s most intimidating term, but canonicalisation is derived from a math term meaning to choose one from many. When there are many.
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How to Create a Lead Scoring System

For businesses, increasing leads and, more importantly, nurturing and converting those leads is crucial; it is also incredibly difficult.  A lead scoring system will help.
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What is Co-Citation?

Rand Fishkin of SEOMoz recently wrote that he predicts anchor text is going to be eclipsed as a signal and “replaced by something else, something.
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Segmenting Your Online Markets

An eConsultancy report on conversion rate optimization found that companies who see higher CRO rates typically use 90 percent more ways to segment visitors. Instead.
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How to Create a Video Sitemap

Video can be a tremendously powerful component to your online presence and marketing campaigns. They are easily sharable, and, according to Forrester Research, search optimised.
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Custom 404 Messages

Not Found. The Page You Requested Was Not Found. You loser. Better luck next time. It’s demoralising, those old 404 error messages. It seems as.
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5 Tips for Pay-Per-Call Success

Mobile Internet use is on the rise, and it will soon surpass traditional access. In fact, in 2012, there will be more mobile Internet devices.
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Tips for Maximising the Potential of Google+

Most marketers “do” social media. But by social media, they mean Facebook and Twitter. Maybe LinkedIn, if they are in the B2B market. While these.
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Conversion Rate Optimisation: Adding A Live Chat Feature

What turns a visitor into a customer? This is the question that website and business owners hope to answer when they engage in CRO, or.
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Can Pinterest Work for B2B Marketing?

There is no question that Pinterest is phenomenally popular. We’ve discussed tips for using Pinterest to engage with consumers, but is it a viable platform.
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Rel=Canonical vs. 301 Redirects

Last time, we talked about what a rel=canonical request is and how to implement one on pages that may contain duplicate content (as happens frequently.
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Rel=Canonical: Why and How?

You sell great jeans. You have perfect style and wash. The problem is you also have duplicate content. The same pair of jeans is listed.
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What is Your Unique Selling Proposition?

As Dr. Seuss tells us, “There is no one alive who is you-er than you.” You’re you, and that’s great. For you. Now, why is.
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Content Marketing Tips for Google+

It’s no Facebook, but with over 170 million users, Google+ is hardly a nonentity in the social media world or the “virtual ghost town” it.
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CRO: Are Eye Paths Important?

We’ve spoken before of A/B testing and multivariate testing as a way of determining the efficacy of your conversion rate optimisation efforts.  But it is.
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Is Your Call To Action Hurting Your CTR?

Your call to action is a sentence, a phrase, or even a single word: how much impact could it possibly have on your website? Sometimes,.
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Facebook Ads: Do You Click Through?

It’s what marketers are banking on: the click-through rate. A new study conducted by independent digital marketing agency, Greenlight, found, though, that users of the.
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Using Expires Headers

Page speed is an important ranking factor with Google and other search engines; it is also crucial to decrease bounce rates. If they have to.
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Trust Seals: Are You Trustworthy?

Do visitors to your website trust you?  Nope!  It’s nothing personal, to be sure; after all, you are asking them to put their vital and.
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Tips for Optimising Your Conversion Rate Funnel

Gaining a prime spot in the search engine results is a tremendous accomplishment; sites in the top slots inevitably see more traffic than those that.
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Google, Don’t Follow Me: Tips for Nofollow Links

Links play a big role in search rankings, but sometimes, you may not want Google to follow them.  The search engine used to allow you.
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5 Tips for Lowering Bounce Rates

Bounce rates are the bane of any SEO or website owner’s existence.  A low bounce rate, say of 20 percent, indicates that visitors to your.
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Tips for More Effective Content Curation

In late 2011, we spoke of how important content curation was becoming for web and business owners.  Not only does it tame the flow of.
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About the ALT Attribute

Web users love a variety of media; while textual content is essential, it is also important to offer a mix of images, videos, infographics, and.
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Defending Against Content Scraping with Rel=Author

When the first Panda update was issued, one of the problems it highlighted was duplicate content. Many sites found themselves in the unenviable position of.
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Rethinking Your Permalink Structure

When you talk about your day, you want to say you’ve done something important.  Today is that kind of a day; you’re going to take.
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Tips for Leveraging Pinterest

If you haven’t been pinned, you’re missing out.  Pinterest refers more traffic to ecommerce websites than larger, longer-established sites including YouTube, Reddit, and LinkedIn, and.
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Tips For Optimising Your URL

Your website’s URL is not a throwaway detail; it is literally your address. It is how people – and search engines – are going to.
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How to Conduct a Link Audit

Every New Year’s, we tend to take stock of the past year and plot out a course to do it a little better in the.
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Steps to Workable Links in Your YouTube Videos

It is important that all of your content be optimized; this has given rise to an offshoot of SEO, known as VSEO, or video search.
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Test Crawling to Find SEO Errors

Mistakes happen; we’re only human – and we’re working with computers, which doubles the risk of errors.  Even just one line of code that was.
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Using Rich Snippets

In the increasingly crowded Internet world, webmasters need to use all the tools at their disposal to rise above the competition.  One way to do.
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Using Robots.txt

One of the challenges of search engine optimization is that one must take in the information and decide what is right.  This becomes more difficult.
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SEO: Does Speed Matter?

The clear answer is “Yes” and “Not much.”  Google does use page load speed as a signal for ranking.  But, says the search giant, “it.
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Tips for Conversion Rate Optimisation

As SEO continues to evolve, it becomes increasingly enmeshed in other aspects of e-commerce.  An area that businesses need to focus on is conversion rate.
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Panda Rears Its Head Again

While the original Panda update received its share of headlines, it is important to remember that Google tweaks its algorithm as many as several hundred.
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Interactive Marketing Growing in Importance

It has been said that traditional marketing is dead, or nearly so.  Interactive marketing, though, is very much alive and kicking.  A new report by.
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Google is the Biggest — But Is It the Best?

Google’s share of the search engine market swallows up the rest of the competition.  At more than two-thirds, Google is undoubtedly the biggest, most-used search.
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Google’s Page Speed Service

Page speed is an important factor in rankings and has informed design choices for years.  Webmasters have a variety of tools with which to test.
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Optimising for Bing?

When search marketers look for analytics, they usually go to sources like comScore or Experian Hitwise.  Both of these organizations put Google at the top.
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Video SEO

Quality content is essential to any SEO campaign; many businesses are finding that users want quality video over most other media.  According to comScore, videos.
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Google Salesperson Promises “SEO Benefits”

One of the red flags that we constantly warn people about is trusting their SEO campaigns to anyone who promises to deliver page 1 results.
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Is Content Still SEO King?

Does high quality content still matter when your business or site is focusing on social media to build your brand or interact with consumers?  When.
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Do You +1 Google’s +1?

There is certainly no shortage of actions to take when you land on a good page: you can Like it, Follow it, Digg it, Reddit,.
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